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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

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The Future of Partnerships: Celebrities Working For Major Brands

Hubspot Marketing

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

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When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose?

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Products should face the center of your ads

Ariyh

We’ve seen how placing your product further or closer to a model can make your brand seem either prestigious or mainstream, and that rational vs emotional messages work best in different positions. But there’s another fundamental choice you face when finalizing your product images or ad creatives. Click here.

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The Power of Branding for Local Business

SMA Marketing

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

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Top Marketing Predictions For 2015

Marketing Insider Group

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.

PR 88
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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!