SMA Marketing

SEPTEMBER 7, 2023

Lead generation is vital for any business taking its growth seriously. So, how can an improved web design impact the conversion of SEO leads? CTAs are crucial in your website design so you can effectively convert SEO leads into customers or subscribers. Today’s buyer’s journey is over 65% digital.

SEO 52

SEO User-Generated eBook Customer Journey 52

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Patrick Pichette, Google’s CFO, To Retire 2015: Google’s long-term CFO told the company he wanted to retire over the next six months and would help the company find a replacement. US Commerce Secretary Eric Schmidt?

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Rock Content

MAY 16, 2023

In the realm of SEO, AI has brought about significant changes, revolutionizing the way content is generated, analyzed, and optimized for better rankings and visibility. To address these concerns, we invited Mordy Oberstein , Head of SEO Branding at WIX, to present a webinar for our Jam Session series.

SEO 77

SEO User-Generated Transform Marketing 77

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

Search Marketers 128

Search Marketers Manufacturing SEO Marketing 128

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Optimization score comes to Google Ads app 2020: Also, Dark mode. A new paper suggested they might.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. But that’s only half the story.

SEO 112

SEO User-Generated Advertising Advertisers 112

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Hubspot Marketing

AUGUST 4, 2022

Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important? Brands are not humans but customers are. How to Humanize Your Brand.

Branding 124

Branding Inbound Marketing B2C Education 124

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Google’s Manhattan Office Attractive & Inviting.

Search Marketers 119

Search Marketers Marketing Marketers Manufacturing 119

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. RankBrain was the third most important ranking factor. As for the other two? It is content. Microsoft Advertising blocks 1.6

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Rock Content

APRIL 6, 2023

However, as all marketers know, getting the coveted first position is challenging, especially when competing against some of the biggest brands in the world. Ever since the answer box’s inception in 2015, it has become a coveted component of SEO marketing. Why Target the Google Answer Box?

Real Estate 89

Real Estate User-Generated Finance Energy 89

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Transform User-Generated Analytics 93

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 117

User-Generated Price Retail Marketing 117

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 130

User-Generated Retail Non-Profit Advertising 130

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?

Branding 126

Branding Retail Real Estate User-Generated 126

Hubspot Marketing

JUNE 22, 2020

Search Engine Optimization (SEO) : Page index, meta descriptions, content plugins, and descriptive link text. What about mobile accessibility and SEO best practices? Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). over five years.

SEO 95

SEO Shoppers User-Generated Retail 95

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Should the social media team have a stake in SEO? In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. So if a user clicked on the URL link that counted as a click or if a user clicked to play the video that also counted as a click.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

OCTOBER 25, 2022

I interviewed a lot of SEOs (seniors and managers) in the past three months, and no one has tried anything there. This shows a lack of curiosity among SEOs to learn new things like GA4. It was 2015 when for the first time, I optimized the content before I published it. We knew the biggest challenge was their user experience.

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Adobe Experience Cloud Blog

MAY 2, 2016

Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. It’s the only way to really know what users are seeing. Mobile is Always Growing. Voice Search is Increasing.

SEO 91

SEO Thought Leadership PR User-Generated 91

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Four years passed, and my account was still sitting brand new with just my name and four or five connections.    Source 💡 Create generic content but focus on content that will help you grow.  

Copywriting 125

Copywriting User-Generated Promotion SEO 125

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Behind the scenes, SEO is still massively important , whether you’re a fan of it or not. Entertaining Videos.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.” In 2015, 14.8 In 2016, 18.1

Gen Z 129

Gen Z Millennials Marketing Marketers 129

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. It uses user-generated content (UGC) to enrich the information available on Google Maps.

User-Generated 145

User-Generated Shoppers SEO Place 145

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Communications User-Generated Entertainment 64

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Communications User-Generated Entertainment 64

Marketing Insider Group

MARCH 16, 2015

My biggest secrets for SEO and your content marketing budget? So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost? So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost?

Content Marketing 84

Content Marketing SEO User-Generated Marketing 84

Buffer Marketing

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. We are also working with several outside marketing consultants to help with content for our blog and Search Engine Optimization (SEO) work.

Price 85

Price Finance User-Generated Health 85

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. What keywords are to SEO, hashtags are to social media. Add CTAs in Instagram images you post, and direct users to your bio link.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Duct Tape Marketing

JANUARY 25, 2016

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 52

SEO User-Generated eBook Place 52

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. These are brands you’d probably recognize. You want your consulting team to be able to generate the same results for you. Your visits should be focused on generating traffic from qualified traffic sources.

eCommerce 133

eCommerce Retail Shoppers User-Generated 133