Search Engine Land
APRIL 1, 2024
User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.
Search Engine Land
NOVEMBER 17, 2023
What excites me about SEO is that it’s always changing. One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. You can’t stand still – staying ahead is crucial.
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Rock Content
SEPTEMBER 5, 2023
With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there.
Search Engine Land
JANUARY 17, 2024
Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Consistent branding across customer touchpoints builds recognition and loyalty.
Search Engine Land
MAY 13, 2024
OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO. If you aren’t thinking about user needs, personas and intent, you’re already failing. A search engine’s responsibility is to its users.
Search Engine Land
AUGUST 25, 2023
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. Now, I believe that one of the questions that brands and agencies should continue asking is: “Who is our target audience?” UGC was their second choice.
Search Engine Land
MAY 21, 2024
For ecommerce SEO, shop category pages have been a key focus. This puts Google Shopping as the focus of ecommerce SEO. Why is the shopping graph so important in the age of generative AI? Applications based on generative AI will change many users’ search behavior. But that could change. It will be 2.8
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