Remove 2015 Remove Content Marketing Remove Target Market
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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.

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Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. How content will support your bottom line can take many different shapes.

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2017 Is Officially the Year of the Podcast – Should You Start Talking?

Marketing Insider Group

Well, that’s what your target market may be doing right now. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Listening to an interesting podcast on their smartphone or tablet. Still, this certainly is a medium to […].

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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10 of the Best Marketing Techniques for 2019

Hubspot Marketing

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's HANDPICKED RELATED CONTENT: 13 Steps to Live-Stream Video the Smart Way. In early 2015, something happened that most of us marketers missed.

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