Sprout Social

MAY 7, 2025

When using WhatsApp as a direct marketing channel like this, consider your unique audience and send them the information theyd most like to receive. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015. Recruiting through WhatsApp Brands also use WhatsApp as a recruitment tool.

Gen Z 73

Gen Z Marketing Marketers Logistics 73

Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Difference #3: Go-to-market strategy development vs creative direction.

Market Research 136

Market Research Marketing Marketers Analytics 136

Many Chat

APRIL 21, 2022

Since its formation in 2015, ManyChat has been a leader in chat automation and is now the number one chat marketing platform in the world. In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Many Chat

APRIL 21, 2022

Since its formation in 2015, ManyChat has been a leader in chat automation and is now the number one chat marketing platform in the world. In 2021, the company hosted its first-ever Instagram Summit to discuss advantages that DM automation and omnichannel marketing can provide for a business’s customer service strategy.

Direct Marketing 52

Direct Marketing Social Media Marketing Communications User-Generated 52

Hubspot Marketing

OCTOBER 28, 2019

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. Personal selling.

Marketing 144

Marketing Marketers Key Performance Indicator Traditional Marketing 144

SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Duct Tape Marketing

DECEMBER 11, 2019

And then went into messenger marketing. It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. So WhatsApp is coming up, Instagram is coming up, iMessage is coming up, Google RCFs and also the cross carrier messaging initiative that’s coming up.

Marketing 51

Marketing Marketers Communications User-Generated 51