Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving. Event Marketing b2b Consumer'

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Adobe Experience Cloud Blog

MAY 20, 2015

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% This approach engages consumers unlike any campaigns before it.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

OCTOBER 6, 2014

Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ?

Thought Leadership 134

Thought Leadership Event Marketing Communications Price 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Engagement Marketing Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Hubspot Marketing

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Social media.

Global Marketing 143

Global Marketing Marketing Strategy Marketing Marketers 143

Hubspot Marketing

NOVEMBER 8, 2023

Birchbox – which sells subscription boxes of curated beauty products – went on a national tour in 2015, opening up temporary brick-and-mortar stores in multiple cities with the help of mobile container event company Steel Space.

COS 107

COS Food Transform Direct Mail 107

Neil Patel

MAY 4, 2021

Facebook is the most popular, with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%. Facebook is by far the most popular, with 61% market share in 2016. But that dropped from 65% in 2015, and other social channels still have validity. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

MAY 15, 2015

Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. 2015 Is the Year of Sales and Marketing Alignment. Marketing, sales, and product alignment is driven by a set of common incentives: fixed, variable, and shadow. Predictive Targeting – 50% increase in webinar attendance.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Evolving expectations are the only true constant in marketing. Artificial intelligence built for marketers , account-based marketing , and machine learning are three technologies to keep your eye on in 2018.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Adobe Experience Cloud Blog

AUGUST 6, 2015

(I swear it’s not me holding up the Starbucks line…) Anyways, just know that it’s sometimes the little things that make people remember your event and, most importantly, your brand! Adding excitement and anticipation into an event is important because those moments are the memorable ones (especially for the winners)!

Thought Leadership 134

Thought Leadership Food Marketing Strategy Promotion 134

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. For me that includes: Content Marketing articles 1x per week.

Thought Leadership 136

Thought Leadership Customer Digital Marketing SEO 136

Adobe Experience Cloud Blog

MARCH 9, 2015

However, most companies let their event programs live on an island, far away from the realm of their company initiatives. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144