Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. Also on this day.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

SMA Marketing

DECEMBER 22, 2022

By implementing a focused local SEO content strategy , you can get your message in front of the right person at the right time. More On Local SEO. Tools To Help You Develop an Awesome Local SEO Strategy. 8 Reasons Your Business Needs a Local SEO Strategy [Infographic]. Promote Your Roots. Prioritize Your Website.

SEO 52

SEO User-Generated Promotion Place 52

Rock Content

JUNE 29, 2020

SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. This also applies to the SEO concept itself, which is divided into on and off-page practices. We’ve created this article to explain what on-page SEO.

SEO 115

SEO User-Generated Promotion Social Media Marketing 115

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. RankBrain was the third most important ranking factor. As for the other two? It is content. Microsoft Advertising blocks 1.6

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Google AJAX Search Results = Death To Search Term Tracking?

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. 2009: Twitter was promoting Twitter Search. How Big Will Google’s Mobile-Friendly Update Be?

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? How does it measure authority and relevance?

Copywriting 144

Copywriting SEO User-Generated Branding 144

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. From my experience, marketing channels like SEO take time to bring results — often six and up to nine months to attract just traffic.

Transform 119

Transform User-Generated Marketing Marketers 119

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

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SEO Thought Leadership User-Generated Promotion 134

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” Read all about it in Google: Try To Avoid Link Building Because It Can Do More Harm Than Good.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Local Pack Displaying Logos In Web Search Results 2015: Google was testing a new local pack in the web search results that displayed maps plus logos and pictures of the business listing.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Backlinko

MARCH 30, 2024

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027.

Affiliate Marketing 72

Affiliate Marketing Food User-Generated Marketing 72

Neil Patel

JULY 9, 2021

Referrals are great, but you can only generate so many of them. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. Accounts with over 1 million followers may seem like a cool way to promote your brand.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Source Here’s an example of a targeted post: In this post, I talked about SEO, which is related to what I do and reflects my expertise.   Source 💡 Create generic content but focus on content that will help you grow. 

Copywriting 124

Copywriting User-Generated Promotion Advertising 124

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Should the social media team have a stake in SEO? In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. How Often Are Google Algorithm Changes Released?

SEO 141

SEO User-Generated Analytics Education 141

Buffer Marketing

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews.

User-Generated 116

User-Generated Price Retail Marketing 116

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Elite Squad.

User-Generated 145

User-Generated Shoppers SEO Place 145

Search Engine Land

OCTOBER 25, 2022

I interviewed a lot of SEOs (seniors and managers) in the past three months, and no one has tried anything there. This shows a lack of curiosity among SEOs to learn new things like GA4. It was 2015 when for the first time, I optimized the content before I published it. We knew the biggest challenge was their user experience.

SEO 94

SEO Marketing Marketers Key Performance Indicator 94

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. Production of relevant content for users.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. The signals sent from Google My Business even play a role in local SEO strategy. This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. That’s a 10% increase over 2015.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. What keywords are to SEO, hashtags are to social media. Here’s how the link appears to your readers: It takes users to a page that looks like this: Clicking on any of the images drives the reader to the story. Focus on Hashtags. Use Images with CTAs.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Neil Patel

JANUARY 21, 2021

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 52

SEO eBook Finance B2C 52

Marketing Insider Group

MARCH 16, 2015

My biggest secrets for SEO and your content marketing budget? We always recommend brands look to balance original content, full-length licensed content, and some form of community content (employee-generated, influencer-generated, or user-generated content). And it often helps SEO. Duplicate content myth.

Content Marketing 83

Content Marketing SEO User-Generated Marketing 83

Neil Patel

AUGUST 18, 2021

The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Without further ado, here are eight proven ways to monetize a blog that generates fewer than 1,000 visitors per day: 1. Take a look: How can you use your blog to promote your coaching services business? That’s true.

eBook 145

eBook User-Generated B2C Promotion 145

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Fortunately for Google search users and ethical website owners, those days are long gone. Want to do the same thing?

SEO 141

SEO Analytics User-Generated eCommerce 141

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?

Branding 126

Branding Retail Real Estate User-Generated 126