Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. billion dollars in advertising revenue in 2020. In the U.S.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Power Digital Marketing

JANUARY 19, 2023

However, the brands capitalizing on TikTok’s growth aren’t just self-promoting from company accounts: TikTok affiliate marketing is making waves as the way for businesses to resonate with (and expand) their audience, cultivate trust, strengthen credibility and increase profits. 1 The same goes for affiliates.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Neil Patel

SEPTEMBER 13, 2021

The technology documentary had a 2016 release, and it has a 1-hour 38-minute runtime. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. The Social Dilemma.

Transform 136

Transform Marketing Marketers Millennials 136

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. Facebook video ads are used by more than 73% of marketers to promote their products or services. Common Video Marketing Statistics 1.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. But it still manages to befuddle many a millennial and Baby Boomer. TikTok advertising figures. Remember jingles from old-school advertising days ?

Branding 145

Branding User-Generated Promotion Advertising 145

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Five brilliant campaigns that all programmatic advertisers can learn from. Indeed, targeted advertising to different audiences, at scale, is one of the many benefits of programmatic advertising.

Millennials 68

Millennials Advertising Advertisers Communications 68

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Best Practices for Running Contests & Promotions. Best Practices for Advertising. For example, marketers promoting alcohol brands have age restrictions to deal with.

Advertising 86

Advertising Advertisers User-Generated Communications 86

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising.

User-Generated 61

User-Generated Transform Promotion Advertising 61

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. Make this pin the best promotion you’re running. Create different promotions for different audience types. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Plan ahead. Use social automation.

Shoppers 91

Shoppers Retail Millennials Promotion 91

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Duct Tape Marketing

FEBRUARY 9, 2017

At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. With more than 600 million monthly active users, Instagram is one of the biggest mobile platform for businesses and advertisers and recently they launched Instagram Stories.

Millennials 64

Millennials Advertising Advertisers Price 64

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. Instagram introduced its Stories feature in August 2016.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This could be down to increased investment in digital advertising now that initial uncertainty has subsided. Ecommerce penetration.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Content is one of the most efficient ways to promote a business. Approximately 74% of conversion rate optimization programs promote sales growth.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. Kuaishou.

Gen Z 129

Gen Z Millennials User-Generated eCommerce 129

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. In this Boomerang urging people to vote in the primaries in New York, she’s using Instagram as a platform to promote not just personal posts or posed photos, but education and information.

Education 109

Education Non-Profit Transform User-Generated 109