Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency.

Whitepaper 77

Whitepaper User-Generated CRM Thought Leadership 77

Rock Content

MAY 3, 2016

For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. To avoid a PR disaster, it’s best to either moderate content with a tool or budget time into your editorial calendar and make the judgment calls yourself.

User-Generated 73

User-Generated PR SEO B2C 73

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.). So, what do you say?

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Contently B2C

AUGUST 22, 2016

In a January 2016 press release, the company revealed its official “Taste the Feeling” initiative, which promised to tell product-focused stories that “reflect both the functional and emotional aspects of the Coca-Cola experience.” The video was set to the title song proudly sung in seven languages. ” In the U.S.,

PR 52

PR Health Communications Branding 52

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. We asked the respondents if they write for B2B, B2C or both.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

SEPTEMBER 15, 2015

By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Even if you’re a B2C marketer at a large company, this video is worth watching. Want to learn all about the sales funnel, and how it relates to PR and content marketing?

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Neil Patel

MARCH 19, 2019

These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates. billion a year.

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Moz

OCTOBER 23, 2018

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. Feels a little wrong to publish that openly!).

PR 56

PR B2C Fashion SEO 56

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. 30% of UK B2C companies are still not back to pre-pandemic CX levels.

Advertisers 52

Advertisers Advertising Retail Shoppers 52