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Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Regular blogging is a go-to content marketingstrategy for a reason – it works.
Here are some examples of direct marketing tactics: Telemarketing. Email marketing. Unlike traditionalmarketing and advertising campaigns, which are meant for mass audiences, direct marketing delivers tailored messages to a select few. Targeted online ads. Direct mail campaigns. Messaging campaigns.
Then create a content marketingstrategy around YouTube. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. While building a presence on YouTube and LinkedIn are solid marketingstrategies for CPAs, those platforms could close down tomorrow.
Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media MarketingStrategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. B2B marketers.
HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital MarketingStrategy. In my book with CMI founder Joe Pulizzi, Killing Marketing , we offered the historical, strategic value of owned media (our content marketing) as a function in the business. 4 content marketing business models.
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketingstrategies and help brands build valuable relationships on social media platforms. Create Mutual Goals.
At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.
However, as we’ll explain below, businesses can achieve their goals using different types of content in their strategy. In fact, interactive content can outperform traditionalmarketing efforts. Videos are a must-have in a Digital Marketingstrategy, and they sure can help you reach other businesses more effectively.
HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital MarketingStrategy. In my book with CMI founder Joe Pulizzi, Killing Marketing , we offered the historical, strategic value of owned media (our content marketing) as a function in the business. 4 content marketing business models.
If you’re still unsure of whether or not this type of digital marketing is for you, here are a few reasons why multimedia production will push your brand forward in 2016 and beyond: Create More Share-Worthy Posts and Linkable Assets. The greater the variety of marketing tactics that you use, the broader your client base will become.
SEO is a key Digital Marketingstrategy. And having a good SEO strategy can get you there! Like any marketingstrategy , it all starts with planning: what are the results you hope to achieve through SEO, who are you trying to reach, how do you intend to get there? This will pave the way to your strategy’s success.
So I’m an SEO & Digital Marketing Consultant, but my first job in marketing started off in, traditionalmarketing, if you might say, in, measuring tv audiences. I came to Canada in 2016 and I started a career here exclusively in digital marketing. So you wanna still have that information there.
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