Adobe Experience Cloud Blog

NOVEMBER 2, 2017

More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. We’re also witnessing the transformational impact of AI throughout businesses, particularly in marketing. 92% see a higher percentage of closed deals from qualified opportunities for ABM accounts vs. non-ABM accounts.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. In 2016, marketers will start focusing on how they can adapt their video strategy to help their sellers sell. You’ll be customizing videos to show how it’s their story too.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. And today, your target market is largely online. This can work for any marketer.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

DECEMBER 4, 2015

In addition to meeting admissions goals, institutions need to worry about increasing student retention and graduation rate to transform students into donors and advocates. Student engagement does not stop at successful enrollment—it continues through the time spent in college and long after students graduate and become alumni.

Education 91

Education Thought Leadership Non-Profit Transform 91

Adobe Experience Cloud Blog

AUGUST 15, 2016

Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives: 1. What better way to showcase this new feature than to use it to capture the 2016 Summer Olympics? YouTube Jumps on the Mobile Live Streaming Bandwagon. What’s New in Social?

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. How Financial Services Companies Build Relationships Through Content. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

APRIL 19, 2016

In one of the great scenes of the movie , the Moneyball formula emerges as Brand begins to transform the way the A’s leadership approaches winning baseball games. In Moneyball, Jonah Hill plays the biographical character Peter Brand, the A’s newest assistant GM and soft-spoken economics geek from Yale.

Thought Leadership 91

Thought Leadership Transform Marketing Marketers 91

Search Engine Land

JUNE 6, 2023

Content for generative AI and content for Perspectives I’ve read Google’s documentation on generative AI search and the thought leadership already published for Search Generative Experience (SGE) and Perspectives. It also gives content creators a powerful incentive to embrace the same mindset.

User-Generated 92

User-Generated Transform eCommerce Thought Leadership 92

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. The first issue had quite a lot of input from the PDS team because what they do is transformative,” he says.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Adobe Experience Cloud Blog

APRIL 25, 2017

GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram. Both GE and NASA have used social media to drive engagement with their customer base.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Animalz blog

MARCH 13, 2025

This approach transforms AI from a text processor into a creative partner that can synthesize inspiration from multiple sources, yielding outputs that wouldn’t emerge from traditional text-only prompting. You know, at animals we do some like LinkedIn thought leadership programs for founders. And I used to like.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Rock Content

AUGUST 21, 2017

In 2016, the company ranked within Deloitte’s Technology Fast 500 and was named Security Company of the Year in the 2016 Computing Security Awards. The challenge was to transform that data into a format that would be understandable for her audience. And the awards don’t stop there.

Customer 75

Customer Transform Communications Content Marketing 75

Hubspot Marketing

SEPTEMBER 17, 2018

2016 saw a surge in the popularity of video as a content marketing format. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. What has 2018 seen?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

JANUARY 3, 2017

First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126

Adobe Experience Cloud Blog

SEPTEMBER 24, 2019

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out.

Content Marketing 134

Content Marketing Transform Thought Leadership Marketing 134