Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 106

Transform Customer Branding Food 106

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Solicit brand partnerships.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Code it Like it’s 2017. Hyper-Personalization.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. Conduct regular data reviews.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Sprout Social

DECEMBER 13, 2018

Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Because the algorithms are constantly being adjusted against businesses, techniques like personalized marketing keep you at the forefront of a customer’s minds. Want to plan for your upcoming dinner party?

Marketing 111

Marketing Marketers Advertisers Advertising 111

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Content Marketing Institute

AUGUST 9, 2018

HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? 8 Ways Intelligent Marketers Use Artificial Intelligence. Using AI for personalization. Content-rich brands are delivering entertainment and information via Alexa Skills. Big brands are quickly jumping in too.

Entertainment 81

Entertainment Retail User-Generated Customer Journey 81