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When and Why to Use Landing Pages

Adobe Experience Cloud Blog

In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience. Traditional web pages, like the homepage or your pricing page, have their purpose. But, what exactly is a landing page? Wrapping Up.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Similar to white papers, publishing eBooks will help establish credibility and expertise in your audiences’ eyes. These are going to take even more time to research, write, and edit.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Pricing structure. Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Devise pricing and sales strategies to go along with the launch. These options range from traditional blogs to engaging videos, informative eBooks, and more.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. Optinmonster). Optinmonster).

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Ion Interactive Guide: Rock Content’s Interactive Marketing tool

Rock Content

How does Ion’s pricing work? As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. How does Ion’s pricing work. What can Ion do? Who is Ion for? What are the advantages of Ion?

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

They're oftentimes in line with Google, and when you're paying bottom of funnel kinds of prices, but your traffic acts like top of funnel, there's always going to be a little bit of friction there. So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

My biggest takeaway was the packaged “value-based” pricing structure he recommended. I loved the fact that they put the pricing of their marketing consulting services right there in the open and had cute names (and icons) for them like “Jumpstart,” “Catalyst,” and “Department.” I even ripped off some of their website verbiage.