2017 Influencer Marketing Millennials 
Adobe Experience Cloud Blog
JANUARY 6, 2017
Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
Sprout Social
FEBRUARY 27, 2017
To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.
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Marketing Insider Group
FEBRUARY 4, 2020
Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. Ignore the importance of ESC at your own peril.
Sprout Social
JULY 27, 2021
Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Make a genuine connection with influencer marketing. Make listening a bit of you.
Sprout Social
MAY 10, 2019
3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.
Sprout Social
AUGUST 29, 2019
To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. Influencer marketing is alive and well, and it’s not only on Instagram.
SocialPilot
APRIL 23, 2025
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry.
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