Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. CCO: What is micro-influencer marketing?

Influencer Marketing 97

Influencer Marketing Marketing Marketers Communications 97

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers.

PR 107

PR Influencer Marketing Branding Marketing Strategy 107

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 144

Influencer Marketing Fashion Food Branding 144

Buffer Marketing

FEBRUARY 27, 2024

  “I started The BIPOC Creator Community because there is a huge opportunity and equity gap involving creators of color in influencer marketing and advertising,” Gadley told Buffer. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Bannerflow

DECEMBER 7, 2020

The growth of story formats’ The continued rise of influencer marketing. The continued rise of influencer marketing. Influencer marketing has been a popular method of advertising with marketers for a few years now, but this trend certainly doesn’t look like going away anytime soon.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Hubspot Marketing

JULY 21, 2023

microsoftpartner @Microsoft Surface #MicrosoftSurface #createdonsurface #microsoft #art ♬ original sound - Brihallofficial It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it.

Product 143

Product Promotion Food Influencer Marketing 143

Bannerflow

DECEMBER 16, 2021

To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands. Therefore, social media followers are looking for influencers they can relate to, along with content and ads they can trust. So how can both needs be met?

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place?

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Hubspot Marketing

SEPTEMBER 13, 2023

Sponsored Influencer Content Currently, 80% of marketers report that influencer marketing is an effective strategy. While many marketers have taken part in co-marketing with influencers, some have also sponsored their content. One of the platforms where influencer marketing thrives most is Instagram.

Food 101

Food Fashion Advertising Advertisers 101

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

Content Marketing 55

Content Marketing Influencer Marketing Marketing Marketers 55

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Large, rich and contrasting typography is today the central trend of web design 2017. White64 motors.

Advertising 53

Advertising Advertisers Influencer Marketing Communications 53

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50

User-Generated 40

User-Generated Influencer Marketing Customer Journey Branding 40

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. How to Use Instagram Stories Analytics.

Advertising 105

Advertising Advertisers eCommerce User-Generated 105

Content Marketing Institute

DECEMBER 19, 2018

4 Reasons You Should Act on Influencer Marketing. Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events. Moleskine creates the Fold ( February ).

B2C 89

B2C Content Marketing Food Transform 89

Neil Patel

JANUARY 13, 2021

12 Ways to Drive More Customers to Your Local Business Using Content Marketing #contentmarketing #writing #marketing [link] pic.twitter.com/RzSgkawWmV — Neil Patel (@neilpatel) August 19, 2017. There are two other ways to allocate your marketing budget to gain Twitter followers. I’m a fan of influencer marketing.

Promotion 137

Promotion Price Influencer Marketing Place 137

Content Marketing Institute

OCTOBER 28, 2017

05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Show details. (00:01):

Content Marketing 76

Content Marketing Millennials Marketing Marketers 76

Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. As a method of research for content marketing, “investigative journalism” is a phrase that deserves quotation marks since you likely aren’t going to be speaking to the next Edward Snowden or releasing the next Panama Papers.

Whitepaper 103

Whitepaper Place Influencer Marketing Content Marketing 103

Sprout Social

MARCH 8, 2017

There has to be a middle ground toward influencer marketing and it starts with you understanding the goals of your brand and what the influencer will accomplish. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

SEO 111

SEO Influencer Marketing Advertising Advertisers 111

Neil Patel

JANUARY 27, 2021

The average blog post was 808 words in 2014, but was 1142 words in 2017. There are other trends to keep at least a passive eye on , everything from interactive content to the emergence of micro-influencer marketing. 2021 Content Marketing: The Predictions. This will continue. That’s an increase of 41%. Trends come.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Marketing Insider Group

FEBRUARY 4, 2020

As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 118

Gen Z Whitepaper Millennials Transform 118

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. What determines success?

Influencer Marketing 134

Influencer Marketing Manufacturing Thought Leadership Marketing 134

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Set Up

MARCH 28, 2023

Therefore, I’m not sure you can still put this in the bucket of “trends” but our focus this year is in three areas: Influencer marketing Short-form video content Social with a focus on growing our TikTok account Stearns: There are a lot of things I am excited about, especially in the digital marketing space.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Adobe Experience Cloud Blog

JANUARY 29, 2018

million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work. There was a record 5.7 Small businesses make up approximately 99.3%

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 104

Influencer Marketing Branding Whitepaper Thought Leadership 104

Power Digital Marketing

DECEMBER 1, 2022

And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok’s extension to three minutes also gives marketers more creative liberty than it has in the past. Evaluate ad types.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 Watch our on-demand webinar today.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8

Sprout Social

MARCH 13, 2017

A post shared by Orangetheory Fitness (@otheoryfitness) on Mar 8, 2017 at 5:30am PST. Endorsements from Celebrities & Influencers. Influencer marketing was huge in 2016 and is expected to continue on that same path in the future. So it makes sense that they’d trust the word of people with influence as well.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Sprout Social

APRIL 26, 2018

billion in 2017. If you plan on doing any influencer marketing or partnerships with other publishers, you definitely need to switch to a business profile. Instagram has a lot of that attention right now, which explains why brands are seeing so much success running Instagram Ads. It’s Time to Make the Switch.

Analytics 110

Analytics Branding Influencer Marketing Advertising 110

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 107

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 107