Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. Incorporating famous characters and scenes from the past in modern advertisements is a tried-and-true way to generate positive feelings in your target audience, making them more likely to open their wallets.

Customer 124

Customer Millennials Advertising Advertisers 124

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. Reddit Blog ).

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. How many of them are yours? in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Snapchat advertising statistics. Source: Digital 2020.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image.

Millennials 145

Millennials Fashion Promotion Analytics 145

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. Women will have an estimated global spending of about $18 trillion in 2018. Promoted Pins.

Advertising 82

Advertising Advertisers Promotion User-Generated 82

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. 15% of U.S.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 110

Influencer Marketing Shoppers Millennials Marketing 110

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 112

Shoppers Retail Finance User-Generated 112

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. In 2018, video on YouTube generated around $3.36

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. TikTok advertising figures.

Branding 145

Branding User-Generated Promotion Advertising 145

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. They’re smart.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In 2018, there were over 3.2 Sell your products through your social profiles. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. of communication professionals rely on branded content. But few banks give off youthful vibes.

Branding 95

Branding Millennials Entertainment Transform 95

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? This is why people don’t trust marketers or advertisers. UGC acts as authentic social proof that your product is worthy of buying. The average cost of asking your customers to share posts of them enjoying your product?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising. Millennials are feeling particularly bleak. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images. What products do they love most? To date, Instagram boasts: . How do they behave?

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Rock Content

NOVEMBER 17, 2020

The point is, after having the unique experience of buying and using the product, people quickly spread the news. The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The photos shows the product in use by a wide range of body types, enforcing the copy’s claims.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Reach Them Where They Are.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Neil Patel

JUNE 22, 2021

They expect your business to solve their issue, but it’s not just your product they’re looking for. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this. Smart content marketers know they need to segment their audiences based on product need.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Neil Patel

OCTOBER 12, 2020

Boost your productivity by 80%. Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. What if you could: Spend more time in your zone of genius.

Marketing 136

Marketing Marketers User-Generated SEO 136

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? Marketing Trends in 2018. The top 2018 marketing trends centered on a strong relationship between the consumer and the brand. Customer Service.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Welcome Software

JULY 13, 2022

The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. Digital Advertising. in 2018 to 13.4 The most critical of these is a digital experience platform (DXP) with core DXP features. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Duct Tape Marketing

DECEMBER 9, 2013

Why Gen Y Doesn’t Matter the Way You Think It Does written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Depending upon what research group you subscribe to the collective members of Gen Y will eclipse the earning power of the Baby Boom generation sometime around 2018. User generated trust.

Millennials 68

Millennials User-Generated Communications Marketing Strategy 68