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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103
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30 Social Media Content Ideas and Examples for Brands

Hootsuite

To get started creating winning social videos, read our guide to creating the perfect social video. In addition to video posts, consider posting live video updates to your social channels. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. How to Use Benefit BADgal BANG!

Branding 145