Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. YouTube user statistics. use YouTube.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. That’s what a post from the Think With Google platform , a source for market trend insights, shows. That is, not just sell products and services. 20 Great YouTube Video Ideas.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Live videos.

Video Marketing 126

Video Marketing Place Product Branding 126

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

OCTOBER 27, 2022

Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness. In essence, a good content strategy is the foundation of your Attract and Delight stages in a buyer's journey that follows the inbound marketing framework.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. T-Series (239.77 Vlad and Niki (82.23

Entertainment 86

Entertainment Analytics Video Marketing Promotion 86

Adobe Experience Cloud Blog

JUNE 29, 2015

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Content Marketing Institute

JUNE 1, 2018

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Your Content Marketing Success Depends on It.

Fashion 110

Fashion Education Entertainment Content Marketing 110

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

MAY 22, 2020

When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment. What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hootsuite

JULY 21, 2020

What counts as a view: 2 seconds or more and the video is at least 50% of video on screen. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Tweets with video attract 10X more engagements than Tweets without video.

Analytics 144

Analytics Promotion Social Media Marketing Management 144

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With an extra $1,000 I’d buy a better microphone and camera for my video productions. 1,000: Take the marketing team to dinner.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Conclusion.

Analytics 129

Analytics Customer loyalty Price Place 129

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Or T-shirts.

Entertainment 99

Entertainment Content Marketing Branding Customer 99

Hubspot Marketing

FEBRUARY 12, 2019

Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. How many videos are on YouTube?

Video Marketing 136

Video Marketing Millennials Gen Z User-Generated 136

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’m talking about rethinking the model of video marketing itself. I’ve seen it harm brands often without them realizing it. Image source.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 105

Branding Price Influencer Marketing Transform 105

Hubspot Marketing

JULY 28, 2020

Throughout the last century, we've seen video move from black and white televisions to smartphones and tablets. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 6, 2018

They also give brands identity, personality, and emotion. Marketing campaigns can do the same for your business. Marketing campaigns don’t include all marketing efforts for a brand. You’ve also probably heard the word “campaign” used for both marketing and advertising. Promote a new product or service.

Direct Mail 137

Direct Mail Marketing Marketers Transform 137

Adobe Experience Cloud Blog

MARCH 15, 2019

If the future of Twitter is video, how should brands adjust their s ocial media strategies ? It boils down to quality—the quality of the video determines whether audiences pay attention. If your brand doesn’t have strong videos on Twitter, it’s time to make a change. Video is powerful.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Bannerflow

JANUARY 8, 2019

Meanwhile, increased mobile sales in 2018 further signal how our space is not only growing but also evolving. This is especially true given the constant flux of new e-commerce brands hitting the scene on a day-to-day basis. However, consider just how much user behaviour is changing when it comes to how shoppers search for products.

Shoppers 61

Shoppers SEO User-Generated Shipping 61

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 91% of B2B marketers utilize content marketing to reach customers. Content Marketing Institute ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. The Top B2B Lead Generation Strategies.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Adobe Experience Cloud Blog

JANUARY 3, 2018

According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads. Product Demo.

Whitepaper 134

Whitepaper Thought Leadership Education Marketing 134

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Product announcements and events, for example, come and go. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Blog posts and other website content. Original research.

Transform 106

Transform B2C SEO Content Marketing 106

Content Marketing Institute

OCTOBER 9, 2018

Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? To successfully incorporate this type of vertical content, you need to consider a few things: Make sure your infographics are branded. A lot of brands are using Instagram Stories.

Entertainment 106

Entertainment User-Generated Advertising Advertisers 106

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. 80% of video ads on #Facebook are watched with sound off. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111