2018 CMO Customer Journey 
Adobe Experience Cloud Blog
JANUARY 5, 2018
The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% who reported being unwilling in the February 2018 Survey. This compares to a 6.3% of overall firm revenues.
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Adobe Experience Cloud Blog
MARCH 15, 2019
These days, consumers move through the customer journey at the speed of light, making the seamless and real-time management of those experiences a must. And, of course, you’ve got to have the right technologies to provide customers with the right information at the right time.”. Everybody On Board.
Adobe Experience Cloud Blog
MAY 2, 2018
For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”.
Martech
APRIL 5, 2022
Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The solution will have data at its core. the sale, lead, or conversion).
Martech
OCTOBER 20, 2022
But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function. Brinker believes everything in marketing should ultimately be centered around the customer. How the archetypes align with each other.
Litmus
APRIL 29, 2021
IS this email part of a series of messages or a subscriber or customer journey? How is this email building upon prior emails, or moving your subscriber along in their journey or interaction? For example, you’ll receive a follow-up email from “Melissa at Litmus” for Leading FWD, a newsletter from our CMO.
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