Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 101

Marketing Marketers Content Marketing Market Research 101

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Build teams that understand content strategy.

Management 104

Management Content Marketing Education Product 104

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

JANUARY 14, 2020

Roles in this vein might have titles like marketing specialist, digital marketing coordinator or marketing associate. A marketing generalist will try their hand at everything. Content marketing. You’re a social media expert and know how to supplement your knowledge with additional research.

Management 129

Management Transform Communications Market Trends 129

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketing 143

Marketing Marketers SEO CRM 143

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Branding 91

Branding Inbound Marketing Content Marketing Social Media Marketing 91

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing. Are we kind of, nearly, almost there?

Branding 93

Branding Shipping Price Food 93

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. research Click To Tweet.

Market Research 109

Market Research Content Marketing Education Marketing 109

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 109

Content Marketing User-Generated Outbound Marketing Marketing 109

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Maturity level. Possible job titles. Ah, design.

Content Marketing 88

Content Marketing SEO Marketing Marketers 88

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

SMA Marketing

SEPTEMBER 22, 2022

This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketing success - helpful content. Google's Helpful Content Guidelines: An Overview. Researching Your Personas.

CRM 52

CRM Content Marketing User-Generated Education 52

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Lilly Adam (@lillya1960) June 17, 2018.

Law 108

Law B2C Content Marketing Market Research 108

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. One successful but often overlooked approach is publishing original research. In other words, research as content marketing. Research tech.

User-Generated 89

User-Generated Food Entertainment Retail 89

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 95

Whitepaper Pharmaceutical Marketing Marketers 95

Content Marketing Institute

APRIL 25, 2018

Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated. Publish your research on SlideShare. Click To Tweet.

PR 95

PR B2C Promotion Health 95

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction. Check out all of the posters from Content Marketing World 2017.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

Content Marketing 78

Content Marketing Communications SEO Management 78

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Content virality (How many shares, repins, and retweets do their posts get?)

Shipping 98

Shipping Whitepaper Price eBook 98

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 96

Whitepaper B2C Communications Marketing 96

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 78

Content Marketing Transform Marketing Marketers 78

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as content.

Marketing 100

Marketing Marketers Thought Leadership User-Generated 100

Marketing Insider Group

DECEMBER 8, 2020

So personalize your content marketing efforts. But use your audience’s content consumption behavior to present personalized content. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches).

User-Generated 141

User-Generated CRM Marketing Marketers 141

Content Marketing Institute

OCTOBER 13, 2017

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research.

Communications 74

Communications Content Marketing Product Management 74

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110