Remove 2018 Remove Customer Journey Remove Marketing Automation Platform
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail.

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Three ways to organize your martech stack

Martech

The customer journey. One of the most popular ways to organize your martech stack is to align your technologies with the stage they support in the customer journey. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”

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The Litmus Team’s Top Email Tips for 2025

Litmus

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. is so 2018.

B2C 89
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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

To one extent or another, many of these capabilities may utilize machine learning or artificial intelligence to surface insights about audiences and proactively offer suggestions about the best next step to move a prospect through their purchase journey. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.

Customer 137
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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

Here, we're going to explore how customer experience and marketing intersect, who owns customer experience, and marketing best practices for supporting an organization's customer experience. Who Owns Customer Experience? Has your company defined who "owns" customer experience? Customer service?

Customer 145
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It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools.