Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Neil Patel

APRIL 5, 2021

With this kind of established brand identity, Five Guys can lean on the quality of their products more often. In this ad, they are showcasing one of their best-loved products: the burger bun. Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In 2018, there were over 3.2 Sell your products through your social profiles. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 100

Branding Millennials Entertainment Transform 100

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details. Create and promote events.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. For example.

Gen Z 103

Gen Z Marketing Marketers Promotion 103

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Paid media and the optimization of product detail pages on Amazon.com can drive purchases among Amazon Echo searchers. Paid search ads can be bought via Microsoft Advertising’s partner network. Audio search. In the U.S.,

Shoppers 118

Shoppers Retail Finance User-Generated 118

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Product reviews.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

FEBRUARY 20, 2019

However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company?

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Sprout Social

MAY 5, 2019

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Microinfluencers tend to be focused on a few topics and accept products. Are they legit?

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Rock Content

MAY 22, 2020

When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment. Increasing brand popularity.

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. Women will have an estimated global spending of about $18 trillion in 2018. Promoted Pins.

Advertising 82

Advertising Advertisers Promotion User-Generated 82

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

JUNE 12, 2020

More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Start here. We break them down below.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company.

Millennials 108

Millennials Communications Promotion Non-Profit 108

Hootsuite

JANUARY 15, 2020

366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One in two users have made a purchase after spotting a Promoted Pin. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. In the U.S.,

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Before going into detail about how he uses these products, he also notes that these companies sponsored the episode.

Advertising 102

Advertising Advertisers Millennials Promotion 102

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Citadel Careers on Wednesday, May 16, 2018. The Facebook Group includes no product placement posts or advertising.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Promote brand exposure – Brand awareness is one of the golden tickets to a thriving business. Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Neil Patel

OCTOBER 12, 2020

Boost your productivity by 80%. Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. What if you could: Spend more time in your zone of genius.

Marketing 136

Marketing Marketers User-Generated SEO 136

Hootsuite

JULY 24, 2019

The photos shows the product in use by a wide range of body types, enforcing the copy’s claims. Posted by Tattoodo on Saturday, April 28, 2018. Once it became clear they were achieving high engagement, they were promoted as ads. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Sprout Social

JULY 27, 2021

Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Be relatable, be interesting, be interested.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. (Statista). Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. Owner: Kuaishou Technologies.

Gen Z 131

Gen Z Millennials User-Generated eCommerce 131

Sprout Social

OCTOBER 11, 2018

Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. New products/releases. Product teases. Team outings.

User-Generated 107

User-Generated Manufacturing Millennials Fashion 107

Sprout Social

SEPTEMBER 12, 2018

Instagram officially reached 1 billion monthly active users in June 2018. It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. It’s a good idea to do some promoting beforehand to ensure your audience has made time for your stream.

Promotion 108

Promotion Marketing Marketers Millennials 108