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Top Email Design Trends for 2019

Litmus

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2.

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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers spent on average 55.1% on diversification.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Instead, automate your marketing using HubSpot software , powered by CRM data. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products. Marketing lifecycle is a better framework for online buyer’s journey. Regular follow-ups.

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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line. At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey.

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Why investment in customer data management is booming in an omnichannel world

Econsultancy

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Kaplan pointed out that Pepsi used out-of-home in a similarly compelling way by saturating Atlanta (home to competitor Coca-Cola) during Super Bowl LIII when the big game was held there in 2019. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit. AR and out-of-home. Image: DPAA Global.

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