Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers spent on average 55.1% on diversification.

CMO 100

CMO Transform Analytics Marketing 100

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Instead, automate your marketing using HubSpot software , powered by CRM data. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 137

Branding Fashion Gen Z B2C 137

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products. Marketing lifecycle is a better framework for online buyer’s journey. Regular follow-ups.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 16, 2019

And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line. At the recent Content Marketing World 2019 conference in Cleveland , research became the primary focus of a panel discussion moderated by Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey.

B2C 96

B2C Content Marketing Customer Product 96

Econsultancy

DECEMBER 2, 2021

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.

Management 98

Management Customer Retail eCommerce 98

Martech

OCTOBER 13, 2023

Kaplan pointed out that Pepsi used out-of-home in a similarly compelling way by saturating Atlanta (home to competitor Coca-Cola) during Super Bowl LIII when the big game was held there in 2019. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit. AR and out-of-home. Image: DPAA Global.

CMO 124

CMO Advertising Advertisers Retail 124