Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. Videos and your website are both crucial for brand engagement. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S.

Gen Z 141

Gen Z Millennials Product Customer 141

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 121

Gen Z Advertising Advertisers Millennials 121

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). What about low engagement? billion monthly active users.

Gen Z 133

Gen Z Millennials User-Generated Shipping 133

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. million followers, the brand often takes to Instagram to announce new product launches and social campaigns.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 129

Gen Z Millennials Price Social Media Marketing 129

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 67

Gen Z Marketing Strategy Millennials Marketing 67

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. How Can Brands and Marketers Use Dispo?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Millennials ranked Instagram as their favorite social media app in 2022. Source ) Brand Adoption 32.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Hive Social.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What brands can learn: Your hosts are arguably the most important part of your show. And that makes sense.

Gen Z 98

Gen Z Fashion Millennials Food 98

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 By matching it to your brand identity.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 99

Retail Gen Z Fashion Millennials 99

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes.

Gen Z 102

Gen Z Customer Millennials Law 102

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics. 90% of users on Instagram follow a business account (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 111

Education Gen Z Millennials Promotion 111

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Branding 108

Branding Transform Gen Z Entertainment 108

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. billion brand. What Are Pop-Up Shops? Physical Pop-Up Shops.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Keep reading to see the following 12 trends! Content Experience.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. It may be easier than you think!

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. Posted by Denny's on Monday, May 13, 2019. The premise here is simple.

Customer 102

Customer Gen Z Manufacturing Energy 102

Econsultancy

NOVEMBER 22, 2021

A record number of luxury brands were also reported to be taking part in Singles Day, with JD boasting that it was “doubling down” on new fashion items across the flagship stores of “over 300 luxury brands” for Singles Day. Around 20% were first-time users of the platform, equating to approximately 3.8

eCommerce 52

eCommerce Gen Z Fashion Retail 52