2019 Gen Z Influencer Marketing Management 
Neil Patel
MARCH 22, 2021
Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Gen Z craves authenticity and the raw, unfiltered look. The upshot?
Hootsuite
OCTOBER 25, 2021
According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Step 3: Automate marketing with a social media management tool. Source: Hootsuite.
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Hootsuite
FEBRUARY 1, 2022
So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers.
SocialPilot
JANUARY 21, 2024
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. They add an authentic voice to the brand and expand its reach to a wider audience.
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. AARP reports that 45% of Americans who are at least 50 years old play monthly or more often, a significant increase from the 2019 figure, and roughly 22% break out the video games on a daily basis.
Econsultancy
DECEMBER 6, 2021
The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok added more than 181m global MAUs in H1 2020. in Q4 versus Q3.
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