Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. So why is customer nurturing important?

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Hershey’s started its campaign on Twitch in 2019. Hershey’s Twitch campaign.

Social Media Marketing 115

Social Media Marketing Non-Profit User-Generated Transform 115

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 132

Fashion Health Food Millennials 132

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 52

Fashion Health Food Millennials 52