Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

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Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

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Gen Z Millennials User-Generated Shipping 118

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. McKinsey ).

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Gen Z Millennials Customer Acquisition Advertising 115

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

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Gen Z Advertising Advertisers Millennials 113

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

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Gen Z Millennials Law User-Generated 88

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 billion after its worldwide premiere in 2019.

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Gen Z Millennials Fashion Marketing 105

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? New trends forming in 2019 for SEM are changing as the way people utilize Google and other search engines to reach consumers. Marketing Trends in 2018.

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Market Trends Marketing Marketers Millennials 40

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

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Gen Z Millennials User-Generated Fashion 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2019, 16.5 In 2017, 19.8 trillion views. In 2018, 18.4 trillion views.

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Gen Z Millennials Marketing Marketers 126

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo). Userbase, Downloads, and Growth.

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Gen Z Entertainment Millennials Advertising 143

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

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Retail Gen Z Fashion Millennials 103

Markinblog

MARCH 23, 2022

Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. The 2019 State of Women-Owned Businesses Report.

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Millennials Education Communications Management 98

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). And this is not a new behavior among consumers – in 2021, people spent a third of their waking hours on their phones , and this represents an increase of 30% in usage since 2019. You probably think Gen Z leads the number in this mobile survey, right?!

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Gen Z Marketing Strategy Millennials User-Generated 75

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

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Advertising Advertisers Marketing Marketers 145

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

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Customer Millennials Transform Gen Z 52

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

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Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? Millennials are so numb from marketing slapping them in the face that you need to be clever to grab their attention. Baby boomers were born between 1946 and 1964.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Hubspot Marketing

JANUARY 27, 2020

In 2019, 42.9 Snapchat's Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company's Lens Studio, This increased from 500,000 at the end of Q2. Artificial intelligence is so prevalent in 2019 that many of us don't even notice all the ways we interact with it on a given day. billion ( IDC ).

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Millennials Shipping Entertainment eCommerce 135

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021. in Q4 versus Q3. billion.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. As you can see, Spotify doesn't take itself too seriously.

Branding 134

Branding Millennials Fashion Communications 134

Martech

FEBRUARY 2, 2022

Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Millennials are at the center of Denny’s strategy, according to Dillon. “Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon.

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Gen Z Customer Millennials Law 101

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. More than half of the global Instagram population is 34 years of age or younger. Source ) 17. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 53.

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Gen Z User-Generated Marketing Plan Millennials 145

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

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Customer Millennials Thought Leadership Promotion 93

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. iamfabianbern) November 14, 2019. Why Should You Sell Products on TikTok?

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Product eCommerce User-Generated Millennials 141

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. Reddit Blog ). Reddit Blog). Reddit Blog ). Engaging Content and Hot Topics. Foundation Inc. ).

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Gen Z Millennials User-Generated Advertising 130

Hootsuite

OCTOBER 8, 2019

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. A post shared by The University of Iowa (@uiowa) on Sep 13, 2019 at 6:35pm PDT. — University of Iowa (@uiowa) September 23, 2019. Instagram is a perfect place for that.

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Education Gen Z Millennials Promotion 111

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Are you experimenting with branded content in 2019? But few banks give off youthful vibes.

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Branding Millennials Entertainment Transform 98

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Martech

AUGUST 25, 2021

He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. In 2019 I finally turned on an invite automation process and announced it on LinkedIn, and we had 90 to 120 Mo Pros joining Slack every month for an entire year.” A long time coming, now maturing.

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Transform Retail Marketing Marketers 144

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. Concerns around climate change have been one of the major themes of 2019 as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. Quick Takeaways.

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Millennials Event Marketing Food Health 101

Set Up

JANUARY 25, 2022

Stranger Things partnered with New Coke to intrigue new audiences about their third season in 2019, and Cobra Kai is famously associated with Coors Light - which, according to the writers, was an “organic” product placement. Brands have skirted around this decrease in ad viewership by forming clever partnerships with shows and movies.

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Millennials Fashion Advertising Advertisers 52