Remove 2019 Remove Millennials Remove Social Media Marketing Remove User-Generated
article thumbnail

From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

article thumbnail

8 companies that use social media marketing effectively

Martech

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. TikTok launched the campaign and let its users do the rest.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
article thumbnail

Is Instagram Dying? [New Data]

Hubspot Marketing

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is Instagram dying?

Gen Z 133
article thumbnail

Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 110
article thumbnail

How to Become a Great Marketer in 2019

Power Digital Marketing

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? These factors play a significant role in deciding which marketing trends are worth trying. Marketing Trends in 2018. Social Media Advertising.

article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% That means over half of Earth’s entire population now uses social media. Having a huge audience of carbon-based life forms is one thing, but here are the real benefits of social media: 1.

Promotion 142