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These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Eventmarketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of EventMarketing.
If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Unfortunately, each marketing tactic cannot be evaluated in the same way.
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. In some ways little has changed in 2020. — Matthew Kobach (but mostly staying home) (@mkobach) March 21, 2020. Behind-the-scenes tours.
We have clients who are founders from growing startups who don’t even have a single marketing employee. And we crush our competition because of the approach we take using customer insights to create effective content marketingplans with measurable results. For me that includes: Content Marketing articles 1x per week.
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketingplan, and marketingplan templates AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020?
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketingplan AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020? That makes marketingplanning incredibly challenging.
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketingplan, and marketingplan templates AGAIN when the economy starts to reopen, Post COVID-19. At the end of February, (Ok, remember January and February of 2020?
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.
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