Hubspot Marketing

DECEMBER 26, 2022

Search engine marketing (SEM). Brand positioning and strategy. Email marketing. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 Search engine optimization (SEO). Content management systems (CMS). Vendor management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. 5 essential CMO pivots. From company values to customer values.

CMO 97

CMO Transform B2C Marketing 97

Martech

OCTOBER 14, 2021

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To achieve this big picture view of the customer journey, marketers must be able to bring in data across every customer touchpoint, whether it’s led by marketing or not. Cross-channel data.

Customer Journey 110

Customer Journey Analytics Customer Marketing 110

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 For more stats, see the following articles: Stats roundup: the impact of Covid-19 on ecommerce.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Welcome Software

AUGUST 9, 2022

So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing. Your website is your dominant marketing tool. Facets of online marketing.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. Source: Line Business Guide 2021.

Branding 120

Branding User-Generated Promotion Food 120

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. million in 2021. millon to 316.07

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Search Engine Land

JANUARY 24, 2023

Microsoft’s search and news advertising revenues have consistently grown over the last four quarters ( Q2: 32% ; Q3: 18% ; Q4: 15% ; Q1: 16% ). Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Branding 95

Branding Price Advertising Advertisers 95

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. trillion globally by 2026. trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Predicting/planning marketing and/or advertising spend based on past performance. Marketing attribution has the potential to address this need.

Customer 100

Customer CMO Customer Journey Non-Profit 100