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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Only the big brands can afford this, especially because placements aren’t always guaranteed.

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

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How to create a stellar TikTok affiliate marketing strategy

Power Digital Marketing

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. 1 The same goes for affiliates. Read on to learn more about the power of TikTok affiliate marketing and our expert tips on crafting a strategy that’ll make competitors green with envy.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. The global influencer market is a $13.8 Creating branded content involves time, labour, skill, and production costs. If your goal is brand awareness.

Price 145
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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What do you love about email marketing?

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. All the benefits of market research without having to do the searching yourself.

Branding 102
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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In late 2021, e.l.f. cosmetics and Dunkin’. While e.l.f.’s The odd couple.