Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Analytics data. Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. Blog posts.

eCommerce 85

eCommerce Shipping Transform User-Generated 85

Use Insider

JANUARY 9, 2025

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Marketing analytics.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Appboy rebranded to Braze in 2017 and went public in 2021. Advanced real-time analytics and reporting tools.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing 52

Email Marketing Marketing Marketers User-Generated 52

Litmus

OCTOBER 23, 2024

. “Progressive enhancement is essential for working with Dark Mode, since you can’t control how people will be viewing your emails.” ” Carin Slater , Manager, Lifecycle Email Marketing at Litmus This approach to email development is fairly simple, in practice.

Place 101

Place Management Email Marketing Branding 101

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. Here’s what consumers and marketers are already doing to cope with the economic uncertainty. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8

Branding 114

Branding Gen Z Price Retail 114

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. Where are subscribers reading emails? Find out with a free trial of Litmus Email Analytics.

Analytics 129

Analytics Marketing Marketers Place 129

Martech

SEPTEMBER 14, 2021

Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.

CRM 132

CRM Analytics Email Marketing Marketing 132

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 143

Email Marketing Branding Marketing Marketers 143

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Litmus

DECEMBER 22, 2021

Getting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. How Litmus Solved Email Challenges.

Product 108

Product Analytics Email Marketing Management 108

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Venture funding.

Email Marketing 117

Email Marketing Finance Marketing Marketers 117

Litmus

MAY 7, 2021

Either way, it shouldn’t impact email marketing efforts, as they both still enjoy relatively small market share and have similar capabilities. The good news is that most of the major email clients we track have good support for HTML and CSS in email campaigns. Get started ?.

Marketing 136

Marketing Marketers Analytics Email Marketing 136

Litmus

SEPTEMBER 8, 2021

The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple iPhone (Apple Mail on the iPhone) decreased its market share slightly, less than half a percentage point. Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% in July, and 10.5% Still curious?

Marketing 128

Marketing Marketers Analytics Place 128

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 135

Marketing Marketers Place Analytics 135

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 141

Email Marketing Marketing Marketers Marketing Strategy 141

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 121

Email Marketing Analytics Marketing Marketers 121

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM 145

CRM Price Marketing Marketers 145

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. By extracting data from all customer touchpoints — web analytics, CRMs, call analytics, email marketing platforms , and more — brands can overcome the challenges posed by multiple data platforms and use the information to improve customer experiences.

Transform 108

Transform Analytics Customer Email Marketing 108

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

Marketing 108

Marketing Marketers Analytics Place 108

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Email Marketing 101

Email Marketing Analytics Price Marketing 101

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 97

Email Marketing Analytics eBook Marketing 97

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. Top email clients. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. MPP launched in September 2021.

Analytics 110

Analytics Marketing Marketers Place 110

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 115

Law Analytics Email Marketing Communications 115

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 110

Email Marketing Marketing Marketers Copywriting 110

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. What happened in December 2021? Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. New year, same us—we’re back! Apple: 57.4%.

Marketing 101

Marketing Marketers Analytics Place 101

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open!

Industry Insights 108

Industry Insights Email Marketing Marketing Marketers 108

Litmus

AUGUST 6, 2021

Learn how Gmail opens are reported in Email Analytics. Though not much has changed in email client market share in July, I hope the extra insights I’ve provided will help you make better email marketing decisions. See your key insights with Litmus—all while ensuring every email looks pixel-perfect.

Analytics 109

Analytics Marketing Marketers Email Marketing 109

Litmus

APRIL 29, 2021

They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. We’d love to hear how you create cool plain text emails.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail 93

Retail Market Trends Email Marketing B2C 93

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Litmus

OCTOBER 8, 2021

What exactly is email client market share and why is it important? Find out, learn where our data comes from, and see a snapshot of the top email clients from August 2020 to August 2021—before the launch of MPP. Since August , Gmail has increased its webmail client market share by 3.8%, now at nearly 90%.

Analytics 99

Analytics Marketing Marketers Place 99

Litmus

JULY 23, 2021

Let’s see how email client market share changed in June 2021. Top 10 email clients overall. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Although the rankings haven’t changed since April, there have been some interesting shifts in each client’s share of the market.

Analytics 95

Analytics Marketing Marketers Email Marketing 95

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Jeff Bullas

DECEMBER 19, 2022

With Kajabi you can: Build well designed course websites Create a blog Build sales funnels Set up and start your email marketing. According to Growth Market Reports , the global online coaching market size was valued at around USD 1938.41 million in 2021 and is projected to reach around USD 4567.44 2 Teachable.

Transform 264

Transform Education Price eBook 264

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Marketing budgets slashed in 2021: Gartner.

Real Estate 120

Real Estate CMO New Technology Analytics 120