Search Engine Land

APRIL 6, 2023

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. The first-click, linear, time decay and position-based models will all sunset in Google Ads and Google Analytics beginning in September. Google announced its shift to data-driven attribution in September 2021. Time decay.

Analytics 105

Analytics Advertising Advertisers Marketing 105

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 116

Real Estate Transform CMO Marketing 116

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your TikTok analytics are the best source of information about your unique best times to post on the platform. You can access TikTok Analytics in the mobile app or on the web. Get the full report now!

Analytics 138

Analytics Social Media Marketing Place Management 138

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Analytics 109

Analytics Customer Product Marketing 109

Neil Patel

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. 2021 Video and Live Streaming. Let’s talk about content marketing. Where might it be headed this year and next? Is it still the king?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Litmus

NOVEMBER 22, 2021

Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021. On September 20, 2021, Apple’s Mail Privacy Protection (MPP) went into effect, impacting Apple Mail users on iOS 15, iPadOS 15, and macOS Monterey devices, regardless of email services. Apple: 51.4%. Gmail: 33.7%.

Analytics 93

Analytics Marketing Marketers Place 93

Litmus

SEPTEMBER 8, 2021

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Learn how Gmail opens are reported in Email Analytics. Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together. In June, its share was 11.5%, then 11.4%

Marketing 119

Marketing Marketers Analytics Place 119

Neil Patel

SEPTEMBER 3, 2021

This term is very inclusive, covering everything from email templates to data analytics. To reach them, you need tools and platforms that not only disseminate your emails but provide in-depth analytics that gives you a real-time view of reader practices and interactions. Data Analytics. Increased Spending on Analytics.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Branding 88

Branding Retail Food Digital Marketing 88

Search Engine Land

NOVEMBER 28, 2022

Adobe Analytics said online sales rose 2.3% compared to 2021, according to a report by Sensormatic Solutions. compared to Black Friday 2021, Bloomberg reports. The post Black Friday sales up nearly 12% from 2021 appeared first on Search Engine Land. compared to last year.

Shoppers 89

Shoppers Health eCommerce Retail 89

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Litmus

DECEMBER 17, 2021

Let’s take a look at what happened in November 2021. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. In October 2021, out of the four Apple clients, Apple iPhone (iOS Mail) was at the top with 27.36% of the share. MPP launched in September 2021. We’re back! Top email clients.

Analytics 96

Analytics Marketing Marketers Place 96

Litmus

JANUARY 7, 2022

What happened in December 2021? That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. In October, Apple Mail Privacy Protection was at 14.4% , and in November 2021 it grew to 26.2% —a near 82% increase. December 2021 marks the fourth month we’ve been tracking MPP stats. Top email clients.

Analytics 86

Analytics Marketing Marketers Place 86

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 129

Marketing Marketers Place Analytics 129

Marketing Blogo

JUNE 15, 2022

Originally posted on September 12, 2021 @ 8:22 pmAre you unsure of what web analytics is? And why businesses make use of analytics tool to track website traffic? This and many more I will be discussing in this blog post. Data collection is a serious business especially when you’re dealing with audience and their behaviors.

Analytics 60

Analytics Marketing Marketers 60

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Analytics 97

Analytics Marketing Marketers Customer Journey 97

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing analytics. Marketing operations. Marketing operations.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Martech

JUNE 2, 2023

The most common reason is that ChatGPT does not use training data beyond 2021, so many recent updates are not factored into its answers. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. Get MarTech! In your inbox.

Analytics 94

Analytics User-Generated Shipping Retail 94

Content Marketing Institute

DECEMBER 14, 2021

But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute. Here are the top 10 takeaways.

Content Marketing 101

Content Marketing Analytics Marketing Marketers 101

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketers Marketing Transform 128

Search Engine Journal

APRIL 1, 2021

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal.

Analytics 97

Analytics Marketing Marketers 97

Zumvu

JULY 27, 2021

Businesses of all sizes now recognize analytics as indispensable to their operations. If a company is going to have success in modern business landscape.

Analytics 52

Analytics 52

Bannerflow

MARCH 11, 2021

Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Data analytics knowledge. Data analytics knowledge.

Transform 98

Transform Marketing Marketers Advertising 98

Marketing Insider Group

DECEMBER 21, 2020

What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. Don’t expect in-person conferences to return until at least mid-2021. billion in 2021.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Analytics 83

Analytics Marketing Marketers Customer Journey 83

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. The Thought Leadership Journey is Here to Stay. ABM is the new Black — or is it the new Pink?

Transform 91

Transform Thought Leadership Marketing Marketers 91

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. In looking at their winning submission, it’s possible to see where they use their own products (analytics, email and personalization) and where they look elsewhere (advertising). There’s no external judging for that.”.

Customer Journey 93

Customer Journey Analytics Marketing Marketers 93

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Litmus

OCTOBER 8, 2021

Find out, learn where our data comes from, and see a snapshot of the top email clients from August 2020 to August 2021—before the launch of MPP. Learn how Gmail opens are reported in Email Analytics. Get insights into your audience—with Litmus Email Analytics. What exactly is email client market share and why is it important?

Analytics 89

Analytics Marketing Marketers Place 89

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. A social media analytics tool can help you keep up information as your audience grows. Monitor your social analytics to manage performance. This post Social commerce: How it works and why you should care in 2021 originally appeared on Sprout Social.

eCommerce 136

eCommerce Retail Transform Shipping 136

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? What customer journey analytics tools do. Let’s look at these elements in more detail.

Customer Journey 105

Customer Journey Analytics Customer Marketing 105

Sprout Social

NOVEMBER 17, 2021

There are three main types of analytics you can track: Stream health: This will notify you of any potential issues with your livestream so you can quickly rectify them to avoid a dip in viewer count. Post-stream analytics: After your livestream ends, you’ll get a quick summary of how your stream performed.

Logistics 128

Logistics Analytics Promotion Health 128

Hubspot Marketing

APRIL 13, 2021

Read your audience’s digital body language with advanced analytics to help you improve your delivery. Engagement analytics that integrates with your business intelligence platforms for better audience segmentation. Truly excellent analytics that help you to keep iterating and improving. The Best Webinar Platforms in 2021.

Analytics 107

Analytics Customer Journey Price Customer 107