2021 CMO New Technology 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in August of 2021.
Martech
SEPTEMBER 3, 2021
In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Marketing budgets slashed in 2021: Gartner. Read more here. hardly indicates strong growth).
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Hubspot Marketing
MAY 9, 2022
million in 2021. We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast. The community.
Martech
OCTOBER 29, 2021
Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Understanding buyer intent . Read more here.
MarketingOps
FEBRUARY 26, 2024
Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. My journey to redefine these pillars began in late 2021.
Martech
APRIL 27, 2022
New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. The marketing ecosystem is also becoming more digital, with digital marketing comprising nearly 60% of marketing budgets according to the AMA’s 2021 CMO Survey.
On24- CMO Confessions
FEBRUARY 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.
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