Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools.

Customer Journey 100

Customer Journey Customer Analytics Global Marketing 100

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Cross-channel data.

Customer Journey 113

Customer Journey Analytics Customer Marketing 113

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. Empower marketer and developer collaboration with low-code tools. So how can we bridge the customer trust gap?

Customer 104

Customer Transform Global Marketing Customer Journey 104

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Chasing customer-centricity with customer journey analytics solutions.

CMO 111

CMO Customer Journey Non-Profit Advertising 111

Pam Didner

AUGUST 4, 2021

Make that statement broad enough to cover the whole team; for example, you might want to drive demand generation by launching xx product flawlessly with integrated marketing campaigns covering CFO’s customer journey from top to bottom. It sounds like a no-brainer, but it’s difficult in practice until you get the hang of it.

Marketing 120

Marketing Marketers Customer Journey Promotion 120

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% of company revenue in 2021 to 9.5%

Analytics 40

Analytics Transform Global Marketing User-Generated 40