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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot Marketing

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Download for Free.

eBook 145
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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Some of the top ranking factors in 2021 are: Domain authority. Video Marketing.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Turn longer videos into short-form. 2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Repurpose longer videos—like former IGTV or Live content—as shorter clips. Use video to create a helpful Product Page.

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Grow my newsletter subscription list by 500 contacts by June 1, 2021. Analyze Results Regularly. Pillar pages. Infographics.

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The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2021 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. Your marketing technology matters. Image Source.