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Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.
In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?
Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Need inspiration on how you could do this? Check out the Ideal Nutrition Calorie Calculator.
Emailmarketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective emailmarketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with emailmarketing?
Examples of thought leadership content include bylined articles, whitepapers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?
With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.
The takeaway: Between sell sheets, case studies, whitepapers and other marketing endeavors, B2B brands have an abundance of content to work with. Emailmarketing platform Litmus uses Instagram to share their expertise. Blogs and whitepapers can be recycled into carousel posts for maximum engagement.
Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services. March 14, 2024.
At the time, many wondered what GDPR means for emailmarketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given.
“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your emailmarketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.
79% of B2B buyers share whitepapers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). By the year 2021 video will represent 82% of all web traffic.
To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Emailmarketing is another must-have channel – with an ROI of 4,200%. Whitepapers.
Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. The 2021 CDP marketplace is diverse.
Involvement in creating blog posts, videos, whitepapers, and other “official” marketing content, creating a platform on which they can showcase their expertise. The business of marketing is becoming increasingly complex. Your marketing goals and objectives must align with the overall goals of your business.
As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. Power Up Your EmailMarketing. Once you have someone’s email address, how quickly do you reach out with marketingemails? Invest in content of the highest quality.
In 2021, we earned more than 4,000 leads via our website. Automate Your EmailMarketing Campaigns. Emailmarketing gives you the chance to target more specific content at different demographics within your customer base. Automated email campaigns have several benefits, including; Saves time. Do Co-Marketing.
That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and emailmarketing strategy , decrease marketing costs, and increase conversions. Lead nurturing emails connect your customer to your product without hard selling.
Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even whitepapers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. “It cannot connect the dots like we can. See how it works. Allows 1-5 people.
How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021. How Does Content Marketing Drive Sales. Content Marketing Tools. Whitepapers.
One of the best things about emailmarketing is how email content can be used to educate and delight users all at once. Deals and discounts (aka incentive emails ) are a big deal in the world of emailmarketing. Offering discounts through email is simple, proven, and easy to implement.
Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed.
billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.
Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.
It’s also taking longer than ever to make a connection, with data saying an average of 18 calls are needed before you can connect with a B2B buyer in 2021! Making things even more difficult is the fact that today’s decision-makers prefer to be contacted through email and messages, which may elongate reps’ sales cadences.
Develop gated assets : Create valuable downloadable content like eBooks , whitepapers , templates , and checklists. These assets can convert your readers into hand-raisers, ready to be nurtured via emailmarketing efforts. Ensure these assets are closely related to the topics of your ungated content.
Examples would be an ebook, whitepaper, or webinar registration. Post-conversion tests: Email campaigns, nurture sequences, etc. Email campaign testing ideas After your landing page has done its job and captured an email—the testing doesn’t have to stop. But what do you test on the form?
by the end of 2021 and Snapchat by 2023. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page whitepaper to create several shorter blog posts. For example, let’s say you have a high-performing blog post about emailmarketing that was published in 2019, before the pandemic.
These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Emailmarketing is crucial in the consideration stage. 7 minute read Landing page optimization How to score double-digit conversion ratesA marketing heros journey May 27, 2021.
Even for someone like me who’s been doing emailmarketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? — Yanna-Torry (@YannaTorry) May 20, 2021.
Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role emailmarketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Set a schedule to update regularly.
Say you produce an ebook or whitepaper—some piece of educational content that solves a problem for your audience. Example of an influencer marketing campaign : You might associate influencer and affiliate marketing with products on Instagram, but businesses outside of ecommerce can get in on the trend. Uh, who isn’t?)
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