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Take Your Content Beyond the Blog in 2021

Marketing Insider Group

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Need inspiration on how you could do this? Check out the Ideal Nutrition Calorie Calculator.

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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

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Four Ways to Maximize Your Marketing Budget

Trade Press Services Newsletter

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.

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How to use Instagram for B2B marketing

Sprout Social

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Email marketing platform Litmus uses Instagram to share their expertise. Blogs and white papers can be recycled into carousel posts for maximum engagement.