Remove 2021 Remove Gen Z Remove Market Research
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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

Gen Z 133
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Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

Hubspot Marketing

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 139
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The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. But Reddit isn’t the best place for every company.

Branding 124
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Posting Like a Pro: What Should You Post on These 8 Social Media Platforms

Buffer Marketing

This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X. In 2021, they reported that video pins saw an organic uplift of 240 percent year-on-year.

Gen Z 101
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6