Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. A holiday party in a cup.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. has only been trained on data that existed prior to September 2021. for marketing case studies featuring AI technology would only produce results prior to September 2021.

User-Generated 123

User-Generated Fashion Market Research Product 123

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. — CoinMarketCap (@CoinMarketCap) August 2, 2021.

Shipping 115

Shipping eCommerce User-Generated Branding 115

Martech

JULY 26, 2022

Get the daily newsletter digital marketers rely on. Brands that activated during multiple holiday periods in 2021 saw a four-times higher conversion rate than those brands that only activated during Christmas, according to the Pinterest study. Marketers also should target specific mini-occasions within holidays.

Shoppers 95

Shoppers Retail Digital Marketing Promotion 95

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal. Because so many marketers want to expand their audience base, conducting market research is the most fitting strategy.

Copywriting 90

Copywriting Market Research Content Marketing Marketing Strategy 90

Hootsuite

JUNE 9, 2022

— McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. You ordered a side of Sweet Onion Teriyaki Sauce but left it at the checkout counter. — Eventbrite (@eventbrite) October 22, 2021. — JetBlue (@JetBlue) December 24, 2021. Do market research.

Branding 145

Branding Product Social Media Marketing Management 145

Martech

NOVEMBER 15, 2023

consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. A survey of U.S.

Shoppers 108

Shoppers eCommerce Shipping Retail 108

Search Engine Land

JANUARY 6, 2023

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS 91

COS Retail Advertising Advertisers 91

Hubspot Marketing

AUGUST 12, 2022

In 2021 alone, retail e-commerce sales were worth about 4.9 E-commerce marketing can be considered a combination of marketing and sales. As a digital marketer specializing in e-commerce, you will conduct marketing research, analyze traffic, and set up email marketing campaigns. trillion U.S.

Digital Marketing 108

Digital Marketing Pharmaceutical Real Estate Transform 108

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? Journal of Marketing Research (May 2023) 🏫 Researchers Yaeeun Kim. Now imagine that you’re shopping for an elegant cashmere scarf.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

DECEMBER 26, 2022

Centering content on your users and what they enjoy with data from market research. 86% of respondents in a 2021 Cisco survey say that they care about data privacy and 79% consider privacy a factor when making a purchase. This post was originally published in October 2021 and has been updated for comprehensiveness.

Transform 138

Transform User-Generated Analytics SEO 138

Marketing Insider Group

AUGUST 2, 2021

Along with conducting market research, you can also look for cutting-edge marketing tactics that can enhance rather than replace your current branding efforts. For example, SEO marketing in 2021 is being influenced by video content, FAQ pages, and voice search.

Branding 137

Branding PR Market Trends Market Research 137

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

SEPTEMBER 14, 2022

For a new small business budget, you’ll rely on your market research to estimate early revenue for your company. Editor's note: This post was originally published in September 2021 and has been updated for comprehensiveness. Subtract fixed costs for the time period.

Finance 141

Finance Health Advertising Advertisers 141

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. How to put together a top-tier SaaS marketing strategy. Healthcare social media resources.

Finance 101

Finance Education Food Social Media Marketing 101

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 127

Analytics Marketers Marketing Transform 127

Buffer Marketing

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Customer Acquisition 93

Customer Acquisition Food Market Research Advertising 93

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Journal of Marketing Research (July 2021).

Product 52

Product Transform User-Generated B2C 52

Neil Patel

DECEMBER 14, 2021

As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. Contentful.

Customer 92

Customer Finance Fashion SEO 92

Hubspot Marketing

MARCH 14, 2023

The global conversational AI market size is projected to reach $32 billion by 2023. Allied Market Research ) Digital voice ecommerce is expected to triple to an $80 billion industry by 2023. Juniper Research ) The number of digital voice assistants will reach 8.4 billion units by 2023. billion units by 2023.

User-Generated 90

User-Generated eCommerce Market Research Marketing Strategy 90

Ariyh

MAY 1, 2023

of the 212 Super Bowl commercials that aired between 2018 and 2021 used slow motion. 🔍 Study type Online experiments and field experiment (Facebook campaign A/B testing videos, with 5,560 unique video plays) 📖 Research When and How Slow Motion Makes Products More Luxurious. 🏢 Companies using this 21.2%

Price 57

Price B2C Product Market Research 57

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. — Nike Service (@NikeService) October 19, 2021. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Ariyh

JULY 20, 2023

. 🎓 Research Scientific research by To, R.N. Journal of Consumer Research (February 2021). 🎓 Research Scientific research by Maille, M., Journal of Marketing Research (October 2019). and Patrick, V.M. Universities: Bauer College of Business, University of Houston.

eCommerce 40

eCommerce Retail Price Product 40

Buffer Marketing

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Customer Acquisition 52

Customer Acquisition Food Market Research Advertising 52

Hubspot Marketing

DECEMBER 13, 2022

A May 2021 report by the National Indian Council On Aging states that 16.3 The Bureau of Indian Affairs supports Indigenous entrepreneurs through its Native American Business Development Institute , which can fund feasibility studies and market research for business plans. percent of Native households don’t use banks.

Non-Profit 89

Non-Profit Law Retail Management 89

Sprout Social

JULY 15, 2021

According to the 2021 Sprout Social Index™ , consumers say that strong customer service and audience engagement are the two most important factors that make a brand best in class on social. By the same token, team members beyond marketing can widen your perspective to refine your messaging and content decisions.

Transform 113

Transform eCommerce Management Branding 113

Set Up

SEPTEMBER 26, 2023

Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis. Using AI engines as a tool for brainstorming content or outlining speeches or briefs can give marketers the foundation they need to then tweak the output into their own voice.

Market Trends 59

Market Trends Health Transform Marketing 59

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Think about the demographics you want to target.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hubspot Marketing

APRIL 19, 2022

We also found that marketers who use a mix of niche and general hashtags are 20% more likely to say Instagram marketing was effective for their brand in 2021. Our survey shows that 62% of Instagram marketers use 4-9 hashtags, and only 1% use the maximum of 30. Setting Effective and Ineffective Instagram Marketers Apart.

Market Trends 111

Market Trends Marketing Marketers Affiliate Marketing 111

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. Remember online marketing is crucial to the success of any business in 2021. Finally, don’t be afraid to hire a professional to handle your marketing. Starting a business is a major endeavor.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Neil Patel

NOVEMBER 16, 2020

In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere. As of Q2 in the 2021 fiscal year, Walmart online sales jumped by a record 97% , meaning there’s a whole lot of profit potential on this platform if you use it properly. Check out competitor stores.

Product 145

Product Shipping Price Millennials 145

Sprout Social

MAY 5, 2021

Although sales reps might have a more direct relationship with leads, marketers today are in a unique position to learn what customers are thinking. For example, social media is one of the best places to conduct market research to support your sales team. amit) March 25, 2021. I wish @OvercastFM had this.

CRM 113

CRM Marketing Marketers Communications 113

Search Engine Land

NOVEMBER 8, 2022

Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe. Quite simply most consumers are reassured by familiarity and trust brands to deliver on expectations.

Branding 94

Branding Non-Profit Real Estate Transform 94

Welcome Software

JANUARY 12, 2024

Some compelling stats: YouTube Shorts reached 30B views per day on launch in 2021 -- and it hit 50B by February 2022 Ericsson believes 80% of all mobile data consumption will be video streaming by 2027 Does growing interest in video make you feel like you’re in a hostage situation?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Bannerflow

FEBRUARY 3, 2023

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. In 2021, 92% of worldwide internet users aged 16-64 watched online videos. There’s clearly growing competition for video to stand out.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Businesses Grow

AUGUST 14, 2023

Result: As an AI language model, I don’t have access to real-time data, and my knowledge is limited to information available up to September 2021. Provide multiple scenarios, each with a precise percentage of adoption and the assumptions underlying the prediction.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96