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Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

Senior Growth Manager, Appcues. I started out as a customer success manager, and we had no marketing team (yet). Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices appeared first on Litmus.

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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. But social media managers often feel the burn of both at the same time. i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. — amy b (@arb) January 7, 2021.

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HubSpot launches new genAI-powered Content Hub

Martech

Members Blog and Gated Content Library to manage content and capture leads. The HubSpot blog is one of the most consumed in the marketing space, and in 2021 it launched the HubSpot Podcast Network. Brand Voice to maintain consistent tone across social, blogs, email, etc. Audio tooling to create and host podcasts.

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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. This includes segments of people email has left out.

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Content marketing: What it is and why marketers should care

Martech

Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report.

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How We Reimagined the Hootsuite Office for the Future of Work [Photos]

Hootsuite

Our founder Ryan Holmes rode the early wave of social media management back in 2008, and the rest is history. Paulina Rickard, Manager of NA and APAC Facilities at Hootsuite, gets what our employees need now and carefully designed a space that would provide just that. Reimagining our workspace in Vancouver. See Hootsuite Careers.

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What is customer experience and why does it matter?

Martech

Customer experience platforms are designed to help brands manage their interactions with customers to enhance customer satisfaction. They serve as a single place for brands to manage the entire customer lifecycle journey, from overseeing a customer’s interaction to responding to queries. Adobe Experience Manager (AEM).

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