Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers.

Thought Leadership 111

Thought Leadership Customer Journey Management Customer 111

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Poor customer service will chase away your social followers.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 118

Real Estate Transform CMO Marketing 118

Sprout Social

FEBRUARY 1, 2021

When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. I see the role of the social media manager becoming absolutely essential in 2021. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 137

Social Media Marketing Marketing Marketers Copywriting 137

Hootsuite

MAY 25, 2021

Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. 2021 social media holiday calendar. Community Manager Appreciation Day #CMAD: Fourth Monday of January. — WWF (@WWF) March 3, 2021. — Greta Thunberg (@GretaThunberg) March 3, 2021. Get Started.

Food 144

Food Health Law Non-Profit 144

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Search Engine Land

JULY 26, 2023

When Google retired modified broad match in 2021, it also augmented the functionality of phrase match. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. In September 2021, Google launched data-driven attribution (DDA) for Google Ads.

Management 82

Management Transform Advertising Advertisers 82

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

CMO 136

CMO B2C User-Generated Customer 136

Rock Content

DECEMBER 4, 2020

If you plan to revive your company’s presence or surprise users with a new project, start by studying design trends or design tools for 2021. 2021 Graphic Design Trends in Social Networks. The following trends will (continue to) shape the industry in 2021. Scale and Immersion. Design Micro Trends on Instagram.

Fashion 138

Fashion User-Generated Finance Transform 138

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. And he said so all the way back in 2018.

Management 126

Management Social Media Marketing Education Communications 126

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. On February 9th, the year of our lord 2021, Weetabix gifted the internet with this monstrosity. Weetabix (@weetabix) February 9, 2021. Tinder UK (@TinderUk) February 9, 2021. BBC Politics (@BBCPolitics) February 11, 2021. wut [link]. —

Management 133

Management Social Media Marketing Finance Customer loyalty 133

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 91

Transform Email Marketing CMO Education 91

Neil Patel

FEBRUARY 22, 2021

What worked last year may not be enough to creep ahead in 2021. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. Content Marketing Trends for 2021 and Beyond. The post 10 Content Marketing Trends for 2021 and Beyond appeared first on Neil Patel.

Market Trends 139

Market Trends Content Marketing Transform Marketing 139

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. HubSpot now offers a suite of applications: customer relationship management (CRM), customer experience, operations and content management software (CMS), in addition to marketing automation. CEO Yamini Rangan with Executive Chairperson Brian Halligan.

Customer 71

Customer CRM Management Digital Marketing 71

Marketing Insider Group

JULY 29, 2021

Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. Hunsaker’s masterful at helping business leaders like you and your managers understand how to rally their teams. CX doesn’t start with your marketing.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Neil Patel

SEPTEMBER 3, 2021

Content Management. While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. MarTech 2021 Trends: Conclusion. Then your MarTech tool can do the rest.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Branding 143

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. GoDaddy Pro offers a robust suite of free tools to web developers & designers to help them save time managing all their clients and sites.

SEO 95

SEO Fashion Transform User-Generated 95

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards , this year’s finalists were selected from a pool of submissions larger and more diverse than ever. For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences.

Transform 95

Transform Pharmaceutical Customer Journey Thought Leadership 95

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The post When Is the Best Time to Post on TikTok in 2021?

Analytics 137

Analytics Social Media Marketing Place Management 137

Search Engine Journal

AUGUST 19, 2021

Not paying attention to inventory management can create problems for Amazon sellers and digital marketers. The post Amazon Sellers: Inventory Tips & Tactics for 2021 Success appeared first on Search Engine Journal. Learn how to get ahead of it here.

Digital Marketing 112

Digital Marketing Management Marketing Marketers 112

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Management 93

Management Education Manufacturing Finance 93

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. Marketing Budget Percentage by Industry [2021 Data]. If you're unsure how to manage your marketing budget, you're in luck.

B2C 121

B2C CMO Energy Marketing 121

Litmus

OCTOBER 11, 2021

When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future appeared first on Litmus.

Affiliate Marketing 103

Affiliate Marketing Thought Leadership PR CRM 103

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? For the CMO, this is indispensable for resource management. How can you efficiently create your marketing budget for 2021? How can you efficiently create your marketing budget for 2021? Start planning your 2021 strategy! How to plan your budget allocation? Access it now!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Content Marketing Institute

JUNE 2, 2021

The 2021 Content Management and Strategy Survey finds glimpses of optimism. Continue reading → The post Content Management and Strategy: The Big Wave Is Here [New Research] appeared first on Content Marketing Institute.

Management 129

Management Content Marketing Product Marketing 129

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. — Julien Paffumi (@jpaffumi) April 29, 2021. — Evernote (@evernote) April 22, 2021. — Pocket (@Pocket) April 27, 2021.

Customer 126

Customer Shipping CRM Education 126

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Ethical data management is a win for marketers : Compliance with privacy regulations is important. Marketing operations.

Transform 106

Transform Customer Journey Analytics Entertainment 106

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Source: Line Business Guide 2021. As of March 2021, Premium Accounts are not available in the U.S., What is the Line app? Website link.

Branding 119

Branding User-Generated Promotion Food 119

Neil Patel

JANUARY 26, 2021

If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. Here’s how to stay organized in 2021 and beyond. This means you’ll spend less time managing your documents, and you can be sure they’re safe and protected better than you could do yourself.

Finance 144

Finance Management Energy Place 144