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Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent marketresearch , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. A holiday party in a cup.
There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. In other words, do some marketresearch. Research how much your items sell for around the Marketplace and elsewhere.
But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.
Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.
Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Marketresearch. Social listening.
(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 trillion by 2026.
To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Note: The majority of these are free marketing resources but some paid options did make the cut. Marketresearch tools. Marketresearch , of course. CMO Today Newsletter.
Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6
How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Millennials and Generation Z have grown up watching short-form videos on mobiles and tablets, so anything longer than a minute can be off-putting.
A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels. billion in 2021, up from £19.6 trillion globally by 2026. billion in 2020.
from 2020 to 2021 , an increase of 490 million humans. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some marketresearch first. Step 3: Automate marketing with a social media management tool. — Nike Service (@NikeService) October 19, 2021. Source: Hootsuite.
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