Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. A holiday party in a cup.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. In other words, do some market research. Research how much your items sell for around the Marketplace and elsewhere.

Product 145

Product Shipping Price Millennials 145

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hubspot Marketing

SEPTEMBER 7, 2022

Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 billion , a 142% increase year-on-year.

Gen Z 139

Gen Z Branding User-Generated Millennials 139

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Market research. Social listening.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

NOVEMBER 15, 2021

To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Note: The majority of these are free marketing resources but some paid options did make the cut. Market research tools. Market research , of course. CMO Today Newsletter.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98