Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Marketing Insider Group

DECEMBER 15, 2021

It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Content marketing is trending up ! Image Source.

Content Marketing 143

Content Marketing Marketers Traditional Marketing Marketing 143

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Marketers panicked at the thought of losing open rates. Our campaigns are like an ongoing source of market research. The open rate is the obvious culprit.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. 91% of B2B marketers use content marketing. Where do they spend time online? On-page SEO.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52