Litmus

OCTOBER 19, 2020

The only thing we know about 2021 is … that it’s coming. Normally, email teams begin planning and creating content calendars months in advance, likely using a combo of business goals with knowledge of subscriber interactions and adding in new initiatives or attributes to test. The key to success: planning for flexibility.

Marketing Mix 75

Marketing Mix Retail Succession Planning Customer 75

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. Source: Digital 2021. But that’s social networking. Source: Statista.

Gen Z 109

Gen Z User-Generated Advertisers Advertising 109

Litmus

JULY 26, 2021

Learn from Angela at Litmus Live 2021! Sharing the various changes, introducing a new brand, outlining leadership succession plans, determining which audiences needed to know what and when, and then determining a cadence for communicating these pieces of information were all a part of that. And there were many. The results.

Communications 117

Communications Succession Planning Place Price 117

Martech

MAY 13, 2022

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. This space is changing constantly.

Transform 126

Transform Gen Z Shoppers Retail 126

Hubspot Marketing

OCTOBER 27, 2022

Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. To develop a successful plan, you need to clearly define your content's target audience — also known as your buyer persona.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

FEBRUARY 28, 2025

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark.

Succession Planning 75

Succession Planning Management Communications Education 75