Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.

Gen Z 120

Gen Z Millennials User-Generated Marketing 120

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 97

Gen Z Millennials Social Media Marketing Communications 97

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI? Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 115

Millennials Education Social Media Marketing Management 115

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 124

Gen Z Inbound Marketing User-Generated Entertainment 124

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. hours daily—was dedicated solely to social media. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. ” In 2023, X had 11.80

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos.

Gen Z 111

Gen Z Branding Advertising Advertisers 111

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 124

Gen Z User-Generated Social Media Marketing Millennials 124

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 88

Whitepaper Millennials Law CMO 88

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. 16 engagement post ideas for 2023 Facebook isn’t dead. Start experimenting with social media advertising on a budget. Almost 3 billion users — 36.7%

Gen Z 111

Gen Z User-Generated Transform Education 111

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Then, consider mobile behavior.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. 1 Social Media Tool Create.

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. in 2022 and 2023 respectively.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

MAY 9, 2023

Not to mention, strategic social media collaborations can do wonders for your organic reach–so don’t be afraid to team up with relevant agents online. Real estate social media advertising lets you promote your relevant types of posts to specific demographics, locations, or areas of interest. Your next home.

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. (But Brands need to embrace social change: here’s why. 500 million daily users 3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. It’s seriously easy.

Non-Profit 90

Non-Profit User-Generated Millennials Finance 90

Hootsuite

APRIL 25, 2023

But working it into your marketing strategy isn’t such a bad idea either. Twitter has become a millennial digital haven, with its largest user group between the ages of 25 and 34. How to pick the right social media platforms for promoting real estate There are hundreds of international and niche social media websites.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113