Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? Millennials prefer short-form video, ads or sponsored content, and feed posts.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. 1 Social Media Tool Create.

Social Media Marketing 94

Social Media Marketing Fashion Health Millennials 94

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. And the list goes on.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Get Started Get new clients and close more deals with Hootsuite, the #1 social media management tool for real estate agents.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Birth of The Original Social Networks What followed the first wave of “social networks” are the platforms we know today, or the initial stages and first versions of those we use today. When social distancing regulations eased up, its user base fell.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

SocialPilot

JANUARY 15, 2024

of internet users ages 16 to 64 call Snapchat their favorite social media app. Snapchat is the world’s 12th most popular social media platform. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35 As of 2023, 54.4% Does your social media marketing plan go beyond Snapchat?

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1.

Gen Z 124

Gen Z Education Social Media Marketing User-Generated 124

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 120

Millennials Education Social Media Marketing Management 120

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

Gen Z 115

Gen Z Millennials Fashion Manufacturing 115

Lynton Web

JANUARY 29, 2024

Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Do something to stand out from your competitors. Take risks. Try out-of-the-box ideas.

Millennials 91

Millennials CRM B2C eCommerce 91

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

JANUARY 23, 2024

And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Some social media accounts are even exclusively devoted to sharing memes — either re-posting other people’s meme creations or producing their own riffs on popular memes. You really can’t go wrong. We believe in you!

Gen Z 89

Gen Z Fashion Transform Millennials 89

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027.

Marketing 96

Marketing Marketers User-Generated Influencer Marketing 96

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 109

Gen Z Inbound Marketing User-Generated Entertainment 109

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 109

Gen Z User-Generated Social Media Marketing Millennials 109

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023. What is Threads?

Gen Z 96

Gen Z Branding Advertising Advertisers 96

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 77

Whitepaper Millennials Law CMO 77

Buffer Marketing

FEBRUARY 20, 2023

Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. 10 techniques to get massively ahead with AI: (cut-and-paste these prompts👇) — Rob Lennon 🗯 | AI Whisperer (@thatroblennon) January 3, 2023 Want to try out Buffer’s AI Assistant for yourself?

Millennials 108

Millennials Transform Promotion Product 108

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 111

Education User-Generated Millennials Energy 111

Hootsuite

APRIL 25, 2023

But working it into your marketing strategy isn’t such a bad idea either. Twitter has become a millennial digital haven, with its largest user group between the ages of 25 and 34. How to pick the right social media platforms for promoting real estate There are hundreds of international and niche social media websites.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark. When you’re ready, hit Share.

User-Generated 127

User-Generated Millennials Food Analytics 127

Buffer Marketing

JANUARY 9, 2024

Whether it’s hopping on a meme-worthy moment like Dunkin’ Donuts did with Ben Affleck’s seemingly tiresome Grammy’s experience or a subtle nod to the red carpet like Fenty Beauty in 2023, all of the major awards shows are worth following (on social that is). 

Fashion 112

Fashion Health Food Branding 112

Hootsuite

MAY 29, 2023

Here are the time-saving AI apps I use every day: pic.twitter.com/aHSmrVa9Ku — Jeremy Nguyen (@RunGreatClasses) May 5, 2023 Deliver more personalized experiences Social media AI tools can help you better understand your customer’s needs and preferences, so you can deliver more meaningful and relevant experiences.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72

Hootsuite

MAY 9, 2023

sothebysrealty [link] pic.twitter.com/4WOv0knPcU — Sotheby's International Realty (@sothebysrealty) April 26, 2023 3. Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media.

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. It’s seriously easy.

Non-Profit 90

Non-Profit User-Generated Millennials Finance 90

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. 16 engagement post ideas for 2023 Facebook isn’t dead. Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase.

Gen Z 111

Gen Z User-Generated Transform Education 111

Hootsuite

MARCH 20, 2023

19 Engagement post ideas for 2023 1. Host a giveaway No social media strategy is guaranteed—that is, except for giveaways. HAMILTON x RIHANNA #HamiltonAU #Rihanna #Superbowl #MariaReynolds pic.twitter.com/VfVSqsjD40 — Hamilton (@HamiltonMusical) February 24, 2023 The cast of Hamilton Australia got it right in this post.

Analytics 95

Analytics User-Generated Gen Z Millennials 95

Buffer Marketing

JANUARY 9, 2024

Whether it’s hopping on a meme-worthy moment like Dunkin’ Donuts did with Ben Affleck’s seemingly tiresome Grammy’s experience or a subtle nod to the red carpet like Fenty Beauty in 2023, all of the major awards shows are worth following (on social that is). 

Fashion 52

Fashion Health Food Branding 52

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. To date, Instagram boasts: . 500 million daily users 3. Investopedia.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52