Hootsuite

JANUARY 4, 2023

Source: Hootsuite 2023 Social Trends Report. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. But social marketers still have the network’s 544 million active users on their radar, and its value as a marketing platform remains strong heading into 2023. People spend nearly 2.5

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. 4 Reasons To Start Creating Video Content In 2023, there’s no question that sharing video content is the most powerful way for brands to engage their audiences.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketers 134

Marketing Insider Group

JULY 24, 2023

Users transitioning to GA4 from UA had a few years to do so between the former’s launch in 2020 and the latter’s complete replacement on July 1, 2023. 1 The Importance of Metrics in Marketing As a B2B marketer, you certainly have goals you’re trying to reach and key performance indicators (KPIs) you’re tracking to ensure you’re on target.

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

JUNE 13, 2023

Shake Shack can use this feedback to monitor and measure key performance indicators. Take our brief 2023 MarTech Replacement Survey Likelihood to Recommend is a key metric With this 360-degree view, Shake Shack can act on guests’ behaviors and feedback at any stage of the customer journey.

Customer 109

Customer Key Performance Indicator Customer Journey Analytics 109

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Litmus

DECEMBER 13, 2024

Open rates have a long history associated as an email key performance indicator (KPI) for success. Nearly 37% of marketers surveyed for The 2023 State of ESPs Report said interactivity powered by HTML and CSS are a regular part of their email campaigns.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. More than 90% of business leaders agree their company’s success depends on how successfully it can use social data to inform business strategy, according to The 2023 State of Social Media report.

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98