2023 Copywriting Customer Journey User-Generated 
Search Engine Land
MARCH 10, 2023
Fast forward to 2023, organic search traffic dominates while social media traffic continues to dwindle. Social media is needed to discover new things while search is used in the final steps of the customer journey. The customer journey often starts on social media or elsewhere: Real life (word of mouth, billboards).
Martech
JULY 27, 2023
The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 49% use generative AI tools at least once a week; 11% daily.
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Neil Patel
FEBRUARY 3, 2023
As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do. Think about it.
Hubspot Marketing
DECEMBER 11, 2023
In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. You’re not the only one feeling the struggle. We think so.
Unbounce
MAY 15, 2024
Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. CPA helps you understand the financial efficiency of your marketing campaigns, ensuring you’re investing wisely and sustainably in customer growth. Segment the data by traffic source.
AWeber
DECEMBER 19, 2022
2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Design choices to engage the 2023 reader. Optimizing the customer journey. AMP for email. AI assistance in content creation.
Unbounce
APRIL 6, 2023
With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. Most AI copywriting tools can generate social media posts, Google ads, product descriptions, and everything in between. Smart Copy We’d be fools— fools!—
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