Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 103

Advertising Advertisers Transform Customer Acquisition 103

Set Up

SEPTEMBER 26, 2023

2023 Insight: The sentiment is still the same, but AI feels more relevant now than ever. 2023 Insight: Everyone on the call agreed that video is here to stay and is such a crucial part of content creation and audience engagement. 2023 Insight: It is critical that your content resonates with your consumer, that’s a no brainer.

Market Trends 59

Market Trends Health Transform Marketing 59

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Many Chat

MARCH 18, 2023

The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology. In January 2023, just two months after launch, it’s estimated that ChatGPT had 100 million active users. In fact, you can integrate ChatGPT with Manychat following a few easy steps.

User-Generated 105

User-Generated Transform Customer loyalty Shipping 105

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them.

Branding 111

Branding Health Customer loyalty User-Generated 111

Neil Patel

JANUARY 11, 2023

International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. IDC estimates this will increase conversion rates by 40% and customer retention rates by 30%. This speed makes for happier customers as well as greater customer loyalty.

Finance 80

Finance Retail Customer loyalty Transform 80

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. This allows the digital music service provider to create customer segments based on music preferences, enabling personalized music recommendations and playlists for each user, ultimately increasing customer engagement.

User-Generated 107

User-Generated Price Retail Marketing 107

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 99

Gen Z Customer loyalty Transform Shoppers 99

Use Insider

JANUARY 2, 2023

Improved customer loyalty Personalization leads to higher conversions and happier customers, which results in increased brand loyalty. You might focus on increasing engagement, improving conversions, reducing bounce rate, or growing customer loyalty. It’s 2023, and your customer is hungry.

Customer loyalty 52

Customer loyalty Transform Manufacturing Product 52

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Use Insider

FEBRUARY 19, 2024

This strategic approach resulted in a 25% increase in customer lifetime value, showing that CDPs can help you build and strengthen customer loyalty and achieve your business goals. Insider secures its top position in G2’s Fall 2023 reports, leading in seven categories , including CDP.

Customer 52

Customer Transform Shoppers Law 52

Martech

MAY 5, 2022

By rewarding customers after they reach designated tiers, brands can foster engagement. She offered a fictional example of targeting a gamer who’s signed up for a trial, showing the power of a CDP for driving customer loyalty: “We want to make sure that he doesn’t churn. Using a CDP, we can help prevent it.

Customer 93

Customer Transform Customer loyalty User-Generated 93

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. When it comes to selling digital products through Unbounce, integrations are not just useful—they’re transformative. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1

Product 59

Product eCommerce eBook Shipping 59

Sprout Social

JULY 12, 2023

They need the right tools to make swift, efficient decisions and provide the kind of personalized customer care needed in today’s competitive environment. Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate.

Customer 91

Customer Transform Health User-Generated 91

Use Insider

OCTOBER 7, 2023

Maximize your marketing efforts and retain customers 360-degree customer views provide the foundation for strengthening customer loyalty, increasing retention rates, and building long-standing customer satisfaction. We’ve seen a phenomenal return on investment already!” – eCommerce Director at Slazenger 5.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. So, there you have it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. Customer Relationship Management Platforms are a good tool in the initial phase as the premium on customer-centricity skyrockets. But what do these cases tell us?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Econsultancy

MARCH 4, 2022

The result of this acceleration, brought about by rapid digital transformation, has caused the gap in corporate profits between the best and worst performing brands to widen further than ever before. Also, how the acceleration in digital transformation by companies is widening the gap between leaders & laggards and more.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. Customer Journey Mapping Best Practice Guide.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

DECEMBER 12, 2023

Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing. As The 2023 State of Social Media Report highlights, 98% of leaders acknowledge they need to better understand the long-term potential of AI. Despite high usage rates, a lot of ambiguity surrounds AI.

Influencer Marketing 125

Influencer Marketing Customer loyalty Transform Marketing 125

Hubspot Marketing

AUGUST 9, 2023

The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? But there’s more. Don’t think of your presentation as a mere speech — it’s a ride you’ll take your audience on.

Neuromarketing 88

Neuromarketing Gen Z Energy Transform 88

Tiecas

OCTOBER 16, 2023

With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient. This, in turn, can strengthen your brand’s credibility, boost customer loyalty, and drive business growth. Source: Manufacturing Content Marketing Insights for 2023, CMI ).

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52