Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. Currently, around 73% of those making B2B buying decisions are millennials. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Marketing Insider Group

NOVEMBER 21, 2022

By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. 9 Biggest Event Trends Happening Now.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52